News: Klaviyo expands AI agents to Power the autonomous B2C CRM.

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  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-03-25T13:38:00+00:00",
  "company": {
    "name": "Klaviyo",
    "domain": "klaviyo.com"
  },
  "data": {
    "url": "https://www.contactcenterworld.com/view/contact-center-news/klaviyo-expands-ai-agents-to-power-the-autonomous-b2c-crm.aspx",
    "title": "News: Klaviyo expands AI agents to Power the autonomous B2C CRM.",
    "excerpt": "News: Klaviyo expands AI agents to Power the autonomous B2C CRM.\n\n#contactcenterworld\n\nBoston, MA, USA, Mar 24, 2026 - Klaviyo (NYSE: KVYO) is building toward an autonomous world where brands define outcomes and agents execute them. Klaviyo took the next step in bringing that vision to life with the introduction of Composer, a new agentic experience that generates, optimizes and recommends full marketing campaigns and flows from a single prompt. Alongside it, Klaviyo added new skills to Customer Agent and continued a wave of platform innovation with more than 75 new features across marketing, data, and analytics.\n\nWith Composer, marketers describe what they want in plain language, and Composer builds a launch-ready campaign, including audience segments and messaging optimized across channels. A marketer could prompt Composer with, \"build me a fun spring re-activation campaign, targeting lapsed customers across email and text\" and in minutes have a campaign ready to refine and launch. The same conversational interface works for existing flows: ask Composer where a sequence is losing customers, and it tells you exactly what to fix.\n\nFor decades, business software has required people to operate tools step by step. AI sped some of that up but people still had to do a lot of the execution. Now instead of operating tools, teams describe the outcome they want to achieve, and agents...",
    "product": "out-of-the-box retail skills for Customer Agent",
    "summary": "Klaviyo Inc. launches out-of-the-box retail skills for Customer Agent.",
    "category": "launches",
    "found_at": "2026-03-25T13:38:00Z",
    "planning": false,
    "image_url": "https://www.contactcenterworld.com/imagestemp/523201712430_shutterstock_604215350.jpg",
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      "full_text": "out-of-the-box retail skills for Customer Agent",
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    "published_at": "2026-03-25T13:38:00Z",
    "article_sentence": "Klaviyo also released new out-of-the-box retail skills for Customer Agent - order tracking, returns and exchanges, subscription editing, and loyalty lookup - enabling brands to deliver automated service experiences without custom development or lengthy configuration."
  }
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