Kohl's delves into AI for gift finding, aiding associates.
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Kohl's delves into AI for gift finding, aiding associates. The retailer launched a conversational AI agent to help shoppers find gifts, and is evolving how associates engage with data using the technology. Published April 30, 2026 By Tatiana Walk-Morris Dive brief: * Kohl's has launched a Gift Finder for Mother's Day, a conversational AI shopping agent created with Google Cloud's Gemini Enterprise for Customer Experience, the retailer said in a press release last week. * The shopping agent provides personalized gift ideas based on the recipient's hobbies, interests and style. Shoppers can upload images to find similar products, receive recommendations, review product information and add items to their cart without leaving the chat. * Kohl's has also built an AI analytics tool for employees powered by Google Cloud's Conversational Analytics in Looker. Employees can use a conversational approach to work with data including comparing product trends or determining what factors may be driving results. Dive insight: Following in the footsteps of other retailers, Kohl's is using AI to both simplify shopping for customers and to aid employees. Like Kohl's, other retailers have been using AI to help customers find the right gifts. In 2023, Simon, the retail and mixed-use real estate company, unveiled its "HolidAI" tool, which used ChatGPT 4.0 to guide shoppers through its...
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