What changed on the page
The added news item states: “HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer's Favorite Foods.”
What changed on the page
The added news item states: “HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer's Favorite Foods.”
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligenceproductLaunchGet every website changes signal for Kraft Heinz and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Kraft Heinz this week?”
The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/3a66ae59-ad93-5719-8780-ca6981c92e4d returns this record as JSON. POST /v1/companies/enrich returns every signal for kraftheinzcompany.com.
{
"signal_id": "3a66ae59-ad93-5719-8780-ca6981c92e4d",
"signal_type": "website-intelligence",
"signal_subtype": "productLaunch",
"detected_at": "2026-08-17T00:00:00+00:00",
"company": {
"name": "Kraft Heinz",
"domain": "kraftheinzcompany.com"
},
"data": {
"summary": "Heinz introduced the Love Lid, a customizable ketchup lid designed for summer favorite foods.",
"evidence": "The added news item states: “HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer's Favorite Foods.”",
"relevance": 0.61,
"source_url": "http://ir.kraftheinzcompany.com/company-profile",
"impact_rationale": "The product expands Heinz's convenience and customization offering while targeting seasonal food occasions, potentially increasing product adoption and seasonal revenue."
}
}
curl https://signals.autobound.ai/v1/signals/3a66ae59-ad93-5719-8780-ca6981c92e4d \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"kraftheinzcompany.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.