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Liberty Mutual InsuranceTraffic surge

libertymutual.com traffic surged 26% to 12M monthly visits.

What happened

Minimal AI traffic at 0.3% (~31,857 visits). Top: chatgpt.com (82%), claude.ai (16%), gemini.google.com (2%).

Extracted by Autobound

From the Signal API record
Signal
Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Domain
via libertymutual.com
Monthly visits
11,629,954
Month over month
+25.6%
3-month change
+23.7%
Global rank
3,832
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
749
Category rank
10
Change, 3 months
+23.7%
Change, month over month
+25.6%
Digital health score
75

Details

Top country
US (98%)
Measured month
Jul 2026
Category
finance/insurance
Mail visits
1,081,586
Traffic band
Major
Direct visits
2,872,599
Search visits
2,453,920
Small website
No
Snapshot date
Jul 1, 2026
Social visits
581,498
Website title
Insurer Licensing Information | Liberty Mutual
Brand strength
Moderate
Referral visits
348,899
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~31,857 visits). Top: chatgpt.com (82%), claude.ai (16%), gemini.google.com (2%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
2/5
Website description
Liberty Mutual insurance products and services refer to insurance policies issued by our underwriting companies. Each underwriting company is a distinct legal entity.
Country rank country
US
Digital health label
Excellent

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
trafficSurge

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/1b01fe86-716b-477b-afa3-235fbb8bcc68 returns this record as JSON. POST /v1/companies/enrich returns every signal for libertymutualinsurance.com.

{
  "signal_id": "1b01fe86-716b-477b-afa3-235fbb8bcc68",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-08-13T10:42:51.359+00:00",
  "company": {
    "name": "Liberty Mutual Insurance",
    "domain": "libertymutual.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "libertymutual.com traffic surged 26% to 12M monthly visits.",
    "traffic": {
      "2026-05-01": 9403549,
      "2026-06-01": 9257972,
      "2026-07-01": 11629954
    },
    "category": "finance/insurance",
    "relevance": 85,
    "ai_traffic": {
      "total_visits": 31857,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 81.937
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 16.471
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 1.592
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.48,
      "pages_per_visit": 5.291,
      "avg_visit_duration_seconds": 256
    },
    "global_rank": 3832,
    "mail_visits": 1081586,
    "country_rank": 749,
    "top_keywords": [
      {
        "cpc": 14.67,
        "name": "liberty mutual",
        "volume": 297610,
        "estimated_value": 384640
      },
      {
        "cpc": 0.33,
        "name": "liberty mutual login",
        "volume": 39910,
        "estimated_value": 52340
      },
      {
        "cpc": 5.47,
        "name": "safeco",
        "volume": 36440,
        "estimated_value": 26770
      },
      {
        "cpc": 3.55,
        "name": "safeco login",
        "volume": 12220,
        "estimated_value": 12610
      },
      {
        "cpc": 6.96,
        "name": "safeco insurance",
        "volume": 12490,
        "estimated_value": 12520
      }
    ],
    "traffic_band": "major",
    "category_rank": 10,
    "direct_visits": 2872599,
    "search_visits": 2453920,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 581498,
    "top_countries": {
      "CA": 0.001,
      "ES": 0.001,
      "IN": 0.004,
      "PH": 0.001,
      "US": 0.984
    },
    "website_title": "Insurer Licensing Information | Liberty Mutual",
    "brand_strength": "moderate",
    "change_3mo_pct": 23.7,
    "change_mom_pct": 25.6,
    "referral_visits": 348899,
    "traffic_sources": {
      "mail": 0.093,
      "paid": 0,
      "direct": 0.247,
      "search": 0.211,
      "social": 0.05,
      "referral": 0.03
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~31,857 visits). Top: chatgpt.com (82%), claude.ai (16%), gemini.google.com (2%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "Liberty Mutual insurance products and services refer to insurance policies issued by our underwriting companies. Each underwriting company is a distinct legal entity.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 75,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 75: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 49/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 5% of total visits (~581,498 visits).",
    "engagement_quality_score": 80,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), IN (0%), CA (0%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~348,899 visits).",
    "search_dependency_detail": "Low search dependency at 21% of total traffic.",
    "engagement_quality_detail": "High engagement (80/100) with 48% bounce rate, 5.3 pages per visit, and 256-second average duration."
  }
}

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