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LidlCertification

Discounter - All Lidl's own-brand teas are sustainable

What happened

Lidl's own-brand black, green, and rooibos teas are now 100% certified according to Fairtrade, Rainforest Alliance, or EU Organic standards.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

As part of its partnership with the international network of the World Wide Fund for Nature (WWF), Lidl has committed to sourcing black, green, and rooibos tea entirely from demonstrably certified cultivation. This applies regardless of whether the tea is procured directly or through partners. Currently, 100 percent of these tea varieties are already certified according to the established standards Fairtrade, Rainforest Alliance, or EU Organic. All three tea varieties now bear one of the established seals Fairtrade, Rainforest Alliance, or EU Organic. The commitment applies regardless of whether Lidl procures the tea directly or through partners. The company describes the step as a relevant building block in the joint work to further develop raw material supply chains. The partnership between Lidl and the WWF network started in 2024. Both organizations aim to consider ecological risks in global supply chains. These include the protection of valuable ecosystems from deforestation and land conversion, as well as the reduction of chemical-synthetic pesticides, as stated in the announcement. "Collaboration with the international WWF network helps us to specifically develop our procurement processes," the company quoted Miriam Schroer, Head of CSR and Sustainability at Lidl. "By fully relying on certified raw materials for black, green, and rooibos tea, we support the protection...

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Extracted by Autobound

From the Signal API record
Event
Certification

What this signalsA new certification often shows a push toward larger or regulated customers.

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The full record

From the Signal API record

Details

Recognition
Fairtrade, Rainforest Alliance, or EU Organic certification for all own-brand black, green, and rooibos teas

Extraction

Confidence
90%
Detected
Sep 28, 2026
signal_type
news
signal_subtype
achieves_certification

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This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/b27f3502-dc97-03d8-3e8d-3450428df73a returns this record as JSON. POST /v1/companies/enrich returns every signal for lidl.com.

{
  "signal_id": "b27f3502-dc97-03d8-3e8d-3450428df73a",
  "signal_type": "news",
  "signal_subtype": "achieves_certification",
  "detected_at": "2026-09-28T09:31:00+00:00",
  "company": {
    "name": "Lidl",
    "domain": "lidl.com"
  },
  "data": {
    "url": "https://lebensmittelpraxis.de/handel-aktuell/49936-discounter-alle-tee-eigenmarken-von-lidl-sind-nachhaltig.html",
    "title": "Discounter - All Lidl's own-brand teas are sustainable - Lebensmittelpraxis.de",
    "excerpt": "As part of its partnership with the international network of the World Wide Fund for Nature (WWF), Lidl has committed to sourcing black, green, and rooibos tea entirely from demonstrably certified cultivation. This applies regardless of whether the tea is procured directly or through partners. Currently, 100 percent of these tea varieties are already certified according to the established standards Fairtrade, Rainforest Alliance, or EU Organic. All three tea varieties now bear one of the established seals Fairtrade, Rainforest Alliance, or EU Organic. The commitment applies regardless of whether Lidl procures the tea directly or through partners. The company describes the step as a relevant building block in the joint work to further develop raw material supply chains. The partnership between Lidl and the WWF network started in 2024. Both organizations aim to consider ecological risks in global supply chains. These include the protection of valuable ecosystems from deforestation and land conversion, as well as the reduction of chemical-synthetic pesticides, as stated in the announcement. \"Collaboration with the international WWF network helps us to specifically develop our procurement processes,\" the company quoted Miriam Schroer, Head of CSR and Sustainability at Lidl. \"By fully relying on certified raw materials for black, green, and rooibos tea, we support the protection of...",
    "summary": "Lidl's own-brand black, green, and rooibos teas are now 100% certified according to Fairtrade, Rainforest Alliance, or EU Organic standards.",
    "planning": false,
    "image_url": "https://lebensmittelpraxis.de/images/2026_bilder/Newsletter/Lidl_PI_Rohstoffziel_Tee_WWF.jpg",
    "confidence": 0.9,
    "recognition": "Fairtrade, Rainforest Alliance, or EU Organic certification for all own-brand black, green, and rooibos teas",
    "published_at": "2026-09-28T09:31:00Z",
    "article_sentence": "Currently, 100 percent of these tea varieties are already certified according to the established standards Fairtrade, Rainforest Alliance, or EU Organic."
  }
}

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