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LidlLaunch

A four-meter shopping cart lands in Madrid with a house inside

What happened

Lidl has launched a prize draw in Spain offering two prizes of up to €250,000 each for home purchases, to celebrate reaching 10 million users on its Lidl Plus app.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

After reaching 10 million users of the Lidl Plus app in Spain, and under the slogan 'Choosing Lidl Plus is the key to your new home', the company has launched a draw for two prizes of up to 250,000 gross euros each, intended for the acquisition of a home within Spanish territory. To participate in the draw, customers must make their usual purchases at any of Lidl's 730 stores in our country and scan the app at the checkout. For every 10 of purchase, they will get a stamp, and to get a complete entry in the draw, they must obtain three stamps in total. They must also send their entry through the app itself to enter the draw for one of the two prizes exclusively intended for the purchase of a home in national territory. The participation period will be until September 27, 2026. The prize will be limited by the value of the property and subject to current tax withholding.To announce this initiative, the company has opted for street marketing, this time in the heart of Madrid. On September 18 and 19, the company installed an outdoor structure approximately four meters high in the Príncipe Pío interchange area, which recreated a shopping cart. This structure housed a house painted with the brand's colors inside, and more than 4,000 people passed through it. Visitors who participated in the experience received a keychain with the Lidl Plus logo in the shape of a house as a gift...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Choosing Lidl Plus is the key to your new home
Location
Spain

The full record

From the Signal API record

Details

Release type
Campaigns

Topics and mentions

Product tags

  • campaigns
  • marketing

Extraction

Confidence
90%
Detected
Sep 24, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/3593538f-6133-c98e-dfc6-3240699d9641 returns this record as JSON. POST /v1/companies/enrich returns every signal for lidl.com.

{
  "signal_id": "3593538f-6133-c98e-dfc6-3240699d9641",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-24T03:00:00+00:00",
  "company": {
    "name": "Lidl",
    "domain": "lidl.com"
  },
  "data": {
    "url": "https://www.elconfidencial.com/empresas/2026-09-24/lidl-sorteo-250000-euros-compra-casa-bra_4428156/",
    "title": "A four-meter shopping cart lands in Madrid with a house inside - El Confidencial",
    "excerpt": "After reaching 10 million users of the Lidl Plus app in Spain, and under the slogan 'Choosing Lidl Plus is the key to your new home', the company has launched a draw for two prizes of up to 250,000 gross euros each, intended for the acquisition of a home within Spanish territory. To participate in the draw, customers must make their usual purchases at any of Lidl's 730 stores in our country and scan the app at the checkout. For every \n10 of purchase, they will get a stamp, and to get a complete entry in the draw, they must obtain three stamps in total. They must also send their entry through the app itself to enter the draw for one of the two prizes exclusively intended for the purchase of a home in national territory. The participation period will be until September 27, 2026. The prize will be limited by the value of the property and subject to current tax withholding.To announce this initiative, the company has opted for street marketing, this time in the heart of Madrid. On September 18 and 19, the company installed an outdoor structure approximately four meters high in the Príncipe Pío interchange area, which recreated a shopping cart. This structure housed a house painted with the brand's colors inside, and more than 4,000 people passed through it. Visitors who participated in the experience received a keychain with the Lidl Plus logo in the shape of a house as a gift, as...",
    "product": "Choosing Lidl Plus is the key to your new home",
    "summary": "Lidl has launched a prize draw in Spain offering two prizes of up to €250,000 each for home purchases, to celebrate reaching 10 million users on its Lidl Plus app.",
    "location": "Spain",
    "planning": true,
    "image_url": "https://images.ecestaticos.com/KEza1k30tKtPAs1seDXSiXaZvZk=/0x0:1200x900/600x315/filters:fill(white):format(jpg):quality(99):watermark(f.elconfidencial.com/file/65c/43d/0ca/65c43d0ca5dbd5ff8f19b44167343db9.png,0,275,1)/f.elconfidencial.com/original/f29/121/528/f29121528bde5e618fed1e5d66eb5b4a.jpg",
    "confidence": 0.9,
    "product_data": {
      "name": "Choosing Lidl Plus is the key to your new home",
      "full_text": "a draw for two prizes of up to 250,000 gross euros each, intended for the acquisition of a home",
      "fuzzy_match": false,
      "release_type": "campaigns"
    },
    "product_tags": [
      "campaigns",
      "marketing"
    ],
    "published_at": "2026-09-24T03:00:00Z",
    "location_data": [
      {
        "region": "Southern Europe",
        "country": "Spain",
        "continent": "Europe",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "After reaching 10 million users of the Lidl Plus app in Spain, and under the slogan 'Choosing Lidl Plus is the key to your new home', the company has launched a draw for two prizes of up to 250,000 gross euros each, intended for the acquisition of a home within Spanish territory."
  }
}

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