A four-meter shopping cart lands in Madrid with a house inside
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After reaching 10 million users of the Lidl Plus app in Spain, and under the slogan 'Choosing Lidl Plus is the key to your new home', the company has launched a draw for two prizes of up to 250,000 gross euros each, intended for the acquisition of a home within Spanish territory. To participate in the draw, customers must make their usual purchases at any of Lidl's 730 stores in our country and scan the app at the checkout. For every 10 of purchase, they will get a stamp, and to get a complete entry in the draw, they must obtain three stamps in total. They must also send their entry through the app itself to enter the draw for one of the two prizes exclusively intended for the purchase of a home in national territory. The participation period will be until September 27, 2026. The prize will be limited by the value of the property and subject to current tax withholding.To announce this initiative, the company has opted for street marketing, this time in the heart of Madrid. On September 18 and 19, the company installed an outdoor structure approximately four meters high in the Príncipe Pío interchange area, which recreated a shopping cart. This structure housed a house painted with the brand's colors inside, and more than 4,000 people passed through it. Visitors who participated in the experience received a keychain with the Lidl Plus logo in the shape of a house as a gift...
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