Lidl installs a spectacular shopping cart in the heart of Madrid

{
  "signal_id": "ce323b14-6273-df86-ddf7-907c777592ad",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-21T10:23:13+00:00",
  "company": {
    "name": "Lidl",
    "domain": "lidl.com"
  },
  "data": {
    "url": "https://hiretail.es/marketing/lidl-instala-un-espectacular-carrito-de-la-compra-en-pleno-centro-de-madrid/",
    "title": "Lidl installs a spectacular shopping cart in the heart of Madrid - Hi Retail",
    "excerpt": "The Lidl Plus app has already reached 10 million users in Spain and, to celebrate, Lidl announced a few days ago a very special initiative under the slogan “Choosing Lidl Plus is the key to your new home”. Through an exclusive mechanism for Lidl Plus users, two customers will receive up to 250,000 gross euros each, intended for the acquisition of a home within Spanish territory. To participate in the draw, Lidl Plus customers must make their usual purchases in any of Lidl's 730 stores in Spain and scan the app at the checkout. For every 10 euros of purchase, they will get a stamp, and to get a complete entry in the draw, they must obtain 3 stamps in total. Customers must also submit their entry through the app itself to enter the draw for one of the two prizes exclusively intended for the purchase of a home in Spain. The participation period will be until September 27, 2026. A way to thank the loyalty of people who use the application in their daily lives and who, for years, have made Lidl Plus an ally for saving, accessing exclusive advantages, and enjoying an increasingly simple and personalized shopping experience.\nA grand celebration in the heart of Madrid\nAs part of the celebration, Lidl has once again opted for street marketing, this time in the heart of Madrid. Hand in hand with Altavia Pixel, the agency responsible for the creative idea and its execution, the campaign...",
    "product": "Lidl Points",
    "summary": "Lidl has launched a new reward system called \"Lidl Points\" for its Lidl Plus app, which allows users to convert every euro of purchase into coupons and gift products.",
    "planning": false,
    "image_url": "https://hiretail.es/wp-content/uploads/2026/09/lidl-carro-21.jpg",
    "confidence": 0.9,
    "product_data": {
      "name": "Lidl Points",
      "full_text": "“Lidl Points”, a new reward system",
      "fuzzy_match": false,
      "release_type": "feature"
    },
    "product_tags": [
      "online_technology",
      "general_technology",
      "mobile",
      "marketing"
    ],
    "published_at": "2026-09-21T10:23:13Z",
    "article_sentence": "In recent months, the company has also continued to expand its functionalities with the merger of Lidl App and Lidl Plus into a single application, the incorporation of the lidl.es online store within the app itself, and the launch of “Lidl Points”, a new reward system that allows transforming every euro of purchase into coupons and gift products."
  }
}

curl https://signals.autobound.ai/v1/signals/ce323b14-6273-df86-ddf7-907c777592ad \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"lidl.com","limit":20}'