US company Luma AI opens office in Riyadh

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  "detected_at": "2026-02-11T11:07:00+00:00",
  "company": {
    "name": "Luma AI",
    "domain": "luma.ai"
  },
  "data": {
    "url": "https://www.mexc.com/news/690372",
    "title": "US company Luma AI opens office in Riyadh",
    "excerpt": "US company Luma AI opens office in Riyadh.\n\n2026/02/11 07:07\n\n* Business partner with PIF-backed Humain\n* Company recruiting local staff\n* Saudi has 'appetite and ambition'\n\nLuma AI, a US artificial intelligence company based in California, has opened offices in Riyadh as part of its expansion in Saudi Arabia.\n\nThe company has set up in Al Majdoul Tower with its business partner Humain, an AI company backed by Saudi Arabia's Public Investment Fund (PIF).\n\nSpeaking to AGBI, Luma's Europe, Middle East and Africa head Jason Day said the company is currently hiring local staff and firming up agreements with Saudi customers. He hopes the Saudi offices will have a \"good handful\" of employees by the end of the month and to \"break into the double digits\" before the second half of the year.\n\nLuma is working with a range of companies in Saudi Arabia, some associated with PIF, to provide AI-generated content for media, advertising, video gaming and other industries.\n\nDay said the company has Saudi customers spanning sectors such as finance, media and real estate.\n\n\"We're very proud of the early adopters,\" he said. \"We have a very positive pipeline.\"\n\nLuma is also working with Humain on a 2GW AI data centre in Riyadh called Project Halo that was announced last year. Day declined to comment on the project's progress.\n\nThe country is hoping to become a leader in AI and is investing billions...",
    "summary": "Luma AI partnered with Humain NV on Jul 1st '25.",
    "category": "partners_with",
    "found_at": "2026-02-11T11:07:00Z",
    "location": "Riyadh, Saudi Arabia",
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    "image_url": "https://static.mocortech.com/image-host/web/news_og-en_US.81f24cebe227.png",
    "confidence": 0.3906,
    "published_at": "2026-02-11T11:07:00Z",
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    "article_sentence": "Luma is also working with Humain on a 2GW AI data centre in Riyadh called Project Halo that was announced last year."
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