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Luma AIPricing change

The page replaced the prior detailed Uni-1.1 pricing table with a simplified, lower-cost video pricing structure and removed the prior image pricing table.

Source

lumalabs.ai

What changed on the page

The former table showed “1 image reference 2048px ... $0.0434 $0.1030,” while the new table lists “Pay per video. No commitment” and rates for 540p, 720p, 1080p, and 20s video generation, including “Reframe (per second) $0.06 $0.12 $0.36.”

Extracted by Autobound

From the Signal API record
Signal
Pricing change

What this signalsWebsite changes often show new positioning, products or customers.

Domain
via lumalabs.ai
Page
/api

The full record

From the Signal API record

Details

Why it matters
The change indicates a material repositioning of the API’s economics and may be intended to make the offering more accessible for early-stage users, while the removal of the prior image table may reflect a broader or simplified product architecture.

Extraction

Relevance
62%
Detected
Jul 9, 2026
signal_type
website-intelligence
signal_subtype
pricingChange

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The API returns more than this page shows

This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/0b2b6430-1df3-528e-8464-a2c3c5eda77e returns this record as JSON. POST /v1/companies/enrich returns every signal for luma.ai.

{
  "signal_id": "0b2b6430-1df3-528e-8464-a2c3c5eda77e",
  "signal_type": "website-intelligence",
  "signal_subtype": "pricingChange",
  "detected_at": "2026-07-09T00:00:00+00:00",
  "company": {
    "name": "Luma AI",
    "domain": "lumalabs.ai"
  },
  "data": {
    "summary": "The page replaced the prior detailed Uni-1.1 pricing table with a simplified, lower-cost video pricing structure and removed the prior image pricing table.",
    "evidence": "The former table showed “1 image reference 2048px ... $0.0434 $0.1030,” while the new table lists “Pay per video. No commitment” and rates for 540p, 720p, 1080p, and 20s video generation, including “Reframe (per second) $0.06 $0.12 $0.36.”",
    "relevance": 0.62,
    "source_url": "https://www.lumalabs.ai/api",
    "impact_rationale": "The change indicates a material repositioning of the API’s economics and may be intended to make the offering more accessible for early-stage users, while the removal of the prior image table may reflect a broader or simplified product architecture."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.