Lyft expands into Northern Ireland with new Freenow partnership with FonaCAB
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US ride-hailing group Lyft has officially expanded into Northern Ireland as part of a new rollout of its Freenow app in partnership with FonaCAB . The service is now live in the towns and cities where FonaCAB operates, including Belfast, Lisburn, Newtownabbey, Carrickfergus, Craigavon and Banbridge. It's understood the Belfast-based taxi firm has secured a deal as the exclusive Freenow operator north of the border for an undisclosed period. The service, which has been live for a number of weeks, has now been officially launched. It represents a continued expansion of Lyft's presence on the island of Ireland. Freenow already has a dominant market position in Dublin, with a presence in a number of the Republic's largest towns and cities. The move north follows the summer acquisition of Dublin taxi firm Lynk and Limerick dispatcher Swift. FonaCAB spokesperson Stephen Anton said the new relationship is primarily aimed at visitors from outside Northern Ireland and the Republic in particular. He said data compiled by Lyft had demonstrated a demand for a northern presence, due to the number of visitors from the Republic arriving north and opening the Freenow app in an attempt to secure a taxi service. He said FonaCAB customers should continue to book taxis via its own app and phone service. "This is really being targeted people from the Republic of Ireland who have travelled to...
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