Skip to main content
M&T BankTraffic snapshot

mtb.com received 13M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.1% (~17,862 visits). Top: chatgpt.com (64%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
12,854,639
Month over month
+10.8%
3-month change
+8.6%
Global rank
3,403
Top country
US (99%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
675
Category rank
23
Change, 3 months
+8.6%
Change, month over month
+10.8%
Digital health score
79

Details

Measured month
Jul 2026
Category
finance/banking_credit_and_lending
Mail visits
424,203
Traffic band
Major
Direct visits
8,676,881
Search visits
3,149,387
Small website
No
Snapshot date
Jul 1, 2026
Social visits
167,110
Website title
Digital Wallet FAQs | M&T Bank
Brand strength
Strong
Referral visits
244,238
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.1% (~17,862 visits). Top: chatgpt.com (64%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
3/5
Website description
with a community bank approach, m&t bank helps people reach their personal and business goals with banking, mortgage, loan and investment services.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

Use this data

Get every website traffic signal for M&T Bank and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at M&T Bank this week?”

  2. Send it to your own tools

    The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/1f000ba6-4010-4079-aa88-f7b8e7110733 returns this record as JSON. POST /v1/companies/enrich returns every signal for mtb.com.

{
  "signal_id": "1f000ba6-4010-4079-aa88-f7b8e7110733",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:48:23.638+00:00",
  "company": {
    "name": "M&T Bank",
    "domain": "mtb.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "mtb.com received 13M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 11839678,
      "2026-06-01": 11602083,
      "2026-07-01": 12854639
    },
    "category": "finance/banking_credit_and_lending",
    "relevance": 36.7,
    "ai_traffic": {
      "total_visits": 17862,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 64.018
        }
      ],
      "traffic_share": 0.001
    },
    "engagement": {
      "bounce_rate": 0.151,
      "pages_per_visit": 6.302,
      "avg_visit_duration_seconds": 237
    },
    "global_rank": 3403,
    "mail_visits": 424203,
    "country_rank": 675,
    "top_keywords": [
      {
        "cpc": 2.08,
        "name": "m&t bank",
        "volume": 234590,
        "estimated_value": 437180
      },
      {
        "cpc": 3.38,
        "name": "m&t bank login",
        "volume": 77680,
        "estimated_value": 155010
      },
      {
        "cpc": 0.98,
        "name": "m and t bank",
        "volume": 66190,
        "estimated_value": 88570
      },
      {
        "cpc": 2.07,
        "name": "mtbank",
        "volume": 33520,
        "estimated_value": 56850
      },
      {
        "cpc": 1.93,
        "name": "m & t bank",
        "volume": 34410,
        "estimated_value": 48810
      }
    ],
    "traffic_band": "major",
    "category_rank": 23,
    "direct_visits": 8676881,
    "search_visits": 3149387,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 167110,
    "top_countries": {
      "BR": 0.001,
      "CA": 0.001,
      "GB": 0,
      "TR": 0.001,
      "US": 0.991
    },
    "website_title": "Digital Wallet FAQs | M&T Bank",
    "brand_strength": "strong",
    "change_3mo_pct": 8.6,
    "change_mom_pct": 10.8,
    "referral_visits": 244238,
    "traffic_sources": {
      "mail": 0.033,
      "paid": 0,
      "direct": 0.675,
      "search": 0.245,
      "social": 0.013,
      "referral": 0.019
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.1% (~17,862 visits). Top: chatgpt.com (64%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "with a community bank approach, m&t bank helps people reach their personal and business goals with banking, mortgage, loan and investment services.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 79,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 68% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 79: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 1/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~167,110 visits).",
    "engagement_quality_score": 93,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), CA (0%), TR (0%).",
    "referral_strength_detail": "Weak referral strength at 2% of traffic (~244,238 visits).",
    "search_dependency_detail": "Low search dependency at 25% of total traffic.",
    "engagement_quality_detail": "High engagement (93/100) with 15% bounce rate, 6.3 pages per visit, and 237-second average duration."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.