M&T BankTraffic surgeJun 1, 2026

mtb.com traffic surged 46% to 13M monthly visits.

What happened

Minimal AI traffic at 0.2% (~22,951 visits). Top: chatgpt.com (72%), perplexity.ai (28%).

Extracted by Autobound

From the Signal API record

Signal: Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits: 12,920,396
Month over month: +45.6%
3-month change: +80.4%
Global rank: 3,044
Top country: US (99%)
Trend: Consecutive growth

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The full record

From the Signal API record

Numbers

Country rank: 614
Category rank: 21
Change, 3 months: +80.4%
Change, month over month: +45.6%
Digital health score: 80

Details

Measured month: Apr 2026
Category: finance/banking_credit_and_lending
Mail visits: 490,975
Traffic band: Major
Direct visits: 7,816,840
Search visits: 4,121,606
Small website: No
Snapshot date: Apr 1, 2026
Social visits: 155,045
Website title: Digital Wallet | M&T Bank
Brand strength: Strong
Referral visits: 206,726
AI traffic level: Minimal
AI traffic detail: Minimal AI traffic at 0.2% (~22,951 visits). Top: chatgpt.com (72%), perplexity.ai (28%).
Geo concentration: Highly concentrated
Referral strength: Weak
Search dependency: Low
Consecutive months: 3
Engagement quality: High
Brand keyword ratio: 3/5
Website description: with a community bank approach, m&t bank helps people reach their personal and business goals with banking, mortgage, loan and investment services.
Country rank country: US
Digital health label: Excellent
Social traffic level: Low

Extraction

Detected: Jun 1, 2026
signal_type: seo-traffic
signal_subtype: trafficSurge

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

linkedin_urlValue in the API
industriesValue in the API
employee_count_lowValue in the API
employee_count_highValue in the API
revenueValue in the API
descriptionValue in the API

Signal

signal_nameValue in the API
associationValue in the API

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Show the full JSONThe record on this page and the API request

GET /v1/signals/2ebab567-9a7a-49e6-bb25-154505a16b4c returns this record as JSON. POST /v1/companies/enrich returns every signal for mtb.com.

{
  "signal_id": "2ebab567-9a7a-49e6-bb25-154505a16b4c",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-06-01T12:40:06.32+00:00",
  "company": {
    "name": "M&T Bank",
    "domain": "mtb.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "mtb.com traffic surged 46% to 13M monthly visits.",
    "traffic": {
      "2026-02-01": 7161205,
      "2026-03-01": 8874444,
      "2026-04-01": 12920396
    },
    "category": "finance/banking_credit_and_lending",
    "relevance": 85,
    "ai_traffic": {
      "total_visits": 22951,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 71.744
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 28.256
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.156,
      "pages_per_visit": 6.553,
      "avg_visit_duration_seconds": 245
    },
    "global_rank": 3044,
    "mail_visits": 490975,
    "country_rank": 614,
    "top_keywords": [
      {
        "cpc": 1.89,
        "name": "m&t bank",
        "volume": 257790,
        "estimated_value": 468360
      },
      {
        "cpc": 2.97,
        "name": "m&t bank login",
        "volume": 100720,
        "estimated_value": 224410
      },
      {
        "cpc": 0.9,
        "name": "m and t bank",
        "volume": 65660,
        "estimated_value": 92340
      },
      {
        "cpc": 1.89,
        "name": "mtbank",
        "volume": 41570,
        "estimated_value": 64300
      },
      {
        "cpc": 0.9,
        "name": "mandtbank",
        "volume": 38090,
        "estimated_value": 59500
      }
    ],
    "traffic_band": "major",
    "category_rank": 21,
    "direct_visits": 7816840,
    "search_visits": 4121606,
    "small_website": false,
    "snapshot_date": "2026-04-01T00:00:00+00:00",
    "social_visits": 155045,
    "top_countries": {
      "CA": 0.001,
      "GB": 0,
      "IN": 0.001,
      "TW": 0,
      "US": 0.992
    },
    "website_title": "Digital Wallet | M&T Bank",
    "brand_strength": "strong",
    "change_3mo_pct": 80.4,
    "change_mom_pct": 45.6,
    "referral_visits": 206726,
    "traffic_sources": {
      "mail": 0.038,
      "paid": 0,
      "direct": 0.605,
      "search": 0.319,
      "social": 0.012,
      "referral": 0.016
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~22,951 visits). Top: chatgpt.com (72%), perplexity.ai (28%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "with a community bank approach, m&t bank helps people reach their personal and business goals with banking, mortgage, loan and investment services.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 61% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 80: Engagement 94/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~155,045 visits).",
    "engagement_quality_score": 94,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), CA (0%), IN (0%).",
    "referral_strength_detail": "Weak referral strength at 2% of traffic (~206,726 visits).",
    "search_dependency_detail": "Low search dependency at 32% of total traffic.",
    "engagement_quality_detail": "High engagement (94/100) with 16% bounce rate, 6.6 pages per visit, and 245-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/2ebab567-9a7a-49e6-bb25-154505a16b4c \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"mtb.com","limit":20}'

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.