Business for Good Podcast
What was said
this is something that I hear about a lot from the bigger food companies that I talk to. This is the scariest thing. The reliability of ingredients, both the supply and the price. Cocoa prices for Mars is the top of their mind. It's all they can think about.
“this is something that I hear about a lot from the bigger food companies that I talk to. This is the scariest thing. The reliability of ingredients, both the supply and the price. Cocoa prices for Mars is the top of their mind. It's all they can think about.”
Noga GolanBusiness for Good PodcastView
What this signalsWhat leaders say on podcasts often shows their current priorities.
podcast-companypainPointDisclosedGet every podcast signal for Mars and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Mars this week?”
The Signal API returns podcast signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full podcast-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/4ffbf5cc-6758-560d-aef9-9dc63ede8f88 returns this record as JSON. POST /v1/companies/enrich returns every signal for mars.com.
{
"signal_id": "4ffbf5cc-6758-560d-aef9-9dc63ede8f88",
"signal_type": "podcast-company",
"signal_subtype": "painPointDisclosed",
"detected_at": "2026-09-20T15:05:33+00:00",
"company": {
"name": "Mars",
"domain": "mars.com"
},
"data": {
"is_ad": false,
"quotes": [
"this is something that I hear about a lot from the bigger food companies that I talk to. This is the scariest thing. The reliability of ingredients, both the supply and the price. Cocoa prices for Mars is the top of their mind. It's all they can think about."
],
"timing": "ongoing_state",
"speaker": "Noga Golan",
"evidence": "this is something that I hear about a lot from the bigger food companies that I talk to. This is the scariest thing. The reliability of ingredients, both the supply and the price. Cocoa prices for Mars is the top of their mind. It's all they can think about.",
"headline": "Mars · painPoint · ongoing_state (2026-09)",
"episode_id": "60431206857",
"event_date": "2026-09",
"episode_url": "https://businessforgoodpodcast.libsyn.com/inside-the-alt-protein-job-market-with-noga-golan",
"podcast_name": "Business for Good Podcast",
"published_at": "2026-09-15",
"episode_title": "Inside the Alt Protein Job Market with Noga Golan",
"date_confidence": "inferred",
"speaker_relation": "third_party",
"transcript_source": "transcript",
"recorded_at_estimate": "2026-09"
}
}
curl https://signals.autobound.ai/v1/signals/4ffbf5cc-6758-560d-aef9-9dc63ede8f88 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"mars.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.