MarsTraffic snapshotOct 12, 2026

mars.com received 783K monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~4,496 visits). Top: chatgpt.com (93%), gemini.google.com (7%).

Extracted by Autobound

From the Signal API record

Signal: Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits: 783,078
Month over month: +13.6%
3-month change: +10.4%
Global rank: 68,999
Top country: US (43%)
Trend: Fluctuating

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The full record

From the Signal API record

Numbers

Country rank: 30,481
Category rank: 111
Change, 3 months: +10.4%
Change, month over month: +13.6%
Digital health score: 58

Details

Measured month: Sep 2026
Category: food_and_drink/food_and_drink
Mail visits: 21,143
Traffic band: Developing
Direct visits: 258,416
Search visits: 259,199
Small website: No
Snapshot date: Sep 1, 2026
Social visits: 141,737
Website title: Pulp & Paper-Based Materials | Mars
Brand strength: Moderate
Referral visits: 90,837
AI traffic level: Minimal
AI traffic detail: Minimal AI traffic at 0.6% (~4,496 visits). Top: chatgpt.com (93%), gemini.google.com (7%).
Geo concentration: Moderately concentrated
Search dependency: Low
Consecutive months: 1
Engagement quality: Low
Brand keyword ratio: 5/5
Website description: Discover Mars pulp- & paper-based materials sourcing & deforestation policy, which discusses a commitment to improve our global footprint on the environment.
Country rank country: US
Digital health label: Good
Social traffic level: High
Brand strength detail: Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected: Oct 12, 2026
signal_type: seo-traffic
signal_subtype: baseline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

linkedin_urlValue in the API
industriesValue in the API
employee_count_lowValue in the API
employee_count_highValue in the API
revenueValue in the API
descriptionValue in the API

Signal

signal_nameValue in the API
associationValue in the API

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Show the full JSONThe record on this page and the API request

GET /v1/signals/66fa0189-5fbd-4a0e-872a-569927261f54 returns this record as JSON. POST /v1/companies/enrich returns every signal for mars.com.

{
  "signal_id": "66fa0189-5fbd-4a0e-872a-569927261f54",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T07:55:38.726+00:00",
  "company": {
    "name": "Mars",
    "domain": "mars.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "mars.com received 783K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 709031,
      "2026-08-01": 689134,
      "2026-09-01": 783078
    },
    "category": "food_and_drink/food_and_drink",
    "relevance": 32.7,
    "ai_traffic": {
      "total_visits": 4496,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 93.034
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 6.966
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.499,
      "pages_per_visit": 2.378,
      "avg_visit_duration_seconds": 70
    },
    "global_rank": 68999,
    "mail_visits": 21143,
    "country_rank": 30481,
    "top_keywords": [
      {
        "cpc": 1.69,
        "name": "mars",
        "volume": 238790,
        "estimated_value": 12610
      },
      {
        "cpc": 1.2,
        "name": "mars careers",
        "volume": 5620,
        "estimated_value": 7650
      },
      {
        "cpc": 3.1,
        "name": "mars petcare",
        "volume": 5570,
        "estimated_value": 3190
      },
      {
        "cpc": 1.05,
        "name": "mars company",
        "volume": 5400,
        "estimated_value": 2290
      },
      {
        "cpc": 0.64,
        "name": "mars chocolate",
        "volume": 11360,
        "estimated_value": 2260
      }
    ],
    "traffic_band": "developing",
    "category_rank": 111,
    "direct_visits": 258416,
    "search_visits": 259199,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 141737,
    "top_countries": {
      "BR": 0.064,
      "FR": 0.038,
      "GB": 0.055,
      "IN": 0.043,
      "US": 0.433
    },
    "website_title": "Pulp & Paper-Based Materials | Mars",
    "brand_strength": "moderate",
    "change_3mo_pct": 10.4,
    "change_mom_pct": 13.6,
    "referral_visits": 90837,
    "traffic_sources": {
      "mail": 0.027,
      "paid": 0,
      "direct": 0.33,
      "search": 0.331,
      "social": 0.181,
      "referral": 0.116
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~4,496 visits). Top: chatgpt.com (93%), gemini.google.com (7%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "5/5",
    "website_description": "Discover Mars pulp- & paper-based materials sourcing & deforestation policy, which discusses a commitment to improve our global footprint on the environment.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 58,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 58: Engagement 36/100 (25%), Volume 75/100 (20%), Brand 66/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "High social traffic at 18% of total visits (~141,737 visits).",
    "engagement_quality_score": 36,
    "geo_concentration_detail": "Moderately concentrated traffic: US (43%), BR (6%), GB (6%).",
    "referral_strength_detail": "Moderate referral strength at 12% of traffic (~90,837 visits).",
    "search_dependency_detail": "Low search dependency at 33% of total traffic.",
    "engagement_quality_detail": "Low engagement (36/100) with 50% bounce rate, 2.4 pages per visit, and 70-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/66fa0189-5fbd-4a0e-872a-569927261f54 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"mars.com","limit":20}'

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.