mars.com shows sustained decline with 3 consecutive months of decreases, down 27% overall to 699K.

{
  "signal_id": "966c5e9d-a929-4f49-b572-40187e54abb4",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T04:45:59.995+00:00",
  "company": {
    "name": "Mars",
    "domain": "mars.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "mars.com shows sustained decline with 3 consecutive months of decreases, down 27% overall to 699K.",
    "traffic": {
      "2026-04-01": 953016,
      "2026-05-01": 789120,
      "2026-06-01": 698589
    },
    "category": "food_and_drink/food_and_drink",
    "relevance": 27.5,
    "ai_traffic": {
      "total_visits": 4163,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 65.391
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 3.612
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.501,
      "pages_per_visit": 2.597,
      "avg_visit_duration_seconds": 77
    },
    "global_rank": 73614,
    "mail_visits": 27245,
    "country_rank": 36080,
    "top_keywords": [
      {
        "cpc": 2.24,
        "name": "mars",
        "volume": 198210,
        "estimated_value": 20490
      },
      {
        "cpc": 0.41,
        "name": "mars careers",
        "volume": 2540,
        "estimated_value": 3590
      },
      {
        "cpc": 0.42,
        "name": "mars inc",
        "volume": 5290,
        "estimated_value": 2920
      },
      {
        "cpc": 2.23,
        "name": "mars petcare",
        "volume": 4690,
        "estimated_value": 2770
      },
      {
        "cpc": 0.96,
        "name": "マースジャパンリミテッド",
        "volume": 2360,
        "estimated_value": 2530
      }
    ],
    "traffic_band": "developing",
    "category_rank": 149,
    "direct_visits": 267560,
    "search_visits": 217960,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 111076,
    "top_countries": {
      "BR": 0.056,
      "FR": 0.045,
      "GB": 0.053,
      "IN": 0.115,
      "US": 0.28
    },
    "website_title": "Privacy Policy - Czech | Mars",
    "brand_strength": "moderate",
    "change_3mo_pct": -26.7,
    "change_mom_pct": -11.5,
    "referral_visits": 60777,
    "traffic_sources": {
      "mail": 0.039,
      "paid": 0,
      "direct": 0.383,
      "search": 0.312,
      "social": 0.159,
      "referral": 0.087
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~4,163 visits). Top: chatgpt.com (65%), perplexity.ai (4%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "4/5",
    "website_description": "Toto prohlášení o ochraně osobních údajů se vztahuje na všechny značky společnosti Mars , včetně značek veterinárních zdravotních a diagnostických služeb společnosti Mars, které jsou uvedeny zde .NAŠE PROHLÁŠENÍ O OCHRANĚ OSOBNÍCH ÚDAJŮPoslední aktualizace: listopad 2025Předchozí verze tohoto oznámení naleznete níže.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 60,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 38% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 60: Engagement 38/100 (25%), Volume 75/100 (20%), Brand 77/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "High social traffic at 16% of total visits (~111,076 visits).",
    "engagement_quality_score": 38,
    "geo_concentration_detail": "Moderately concentrated traffic: US (28%), IN (12%), BR (6%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~60,777 visits).",
    "search_dependency_detail": "Low search dependency at 31% of total traffic.",
    "engagement_quality_detail": "Low engagement (38/100) with 50% bounce rate, 2.6 pages per visit, and 77-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/966c5e9d-a929-4f49-b572-40187e54abb4 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"mars.com","limit":20}'