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Marsh McLennanTraffic decline

marshmclennan.com traffic declined 51% to 204K monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
204,461
Month over month
-50.6%
3-month change
-56.1%
Global rank
175,599
Top country
US (32%)
Trend
Consecutive decline

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The full record

From the Signal API record

Numbers

Change, 3 months
-56.1%
Change, month over month
-50.6%
Digital health score
68

Details

Measured month
Jan 2026
Category
finance/insurance
Mail visits
2,168
Traffic band
Developing
Direct visits
425,928
Search visits
340,309
Snapshot date
Jan 1, 2026
Social visits
84,535
Brand strength
Moderate
Referral visits
221,093
AI traffic detail
No AI traffic data available.
Geo concentration
Moderately concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Brand keyword ratio
0/0
Digital health label
Good
Brand strength detail
Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 68: Engagement 66/100 (25%), Volume 100/100 (20%), Brand 79/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Moderate social traffic at 8% of total visits (~84,535 visits).
Engagement quality score
66
Geo concentration detail
Moderately concentrated traffic: US (32%), IN (8%), GB (8%).
Referral strength detail
Strong referral strength at 20% of traffic (~221,093 visits).
Search dependency detail
Low search dependency at 31% of total traffic.

Extraction

Detected
Feb 12, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/87ca37e8-dd13-44c9-945f-9fbcb6073d72 returns this record as JSON. POST /v1/companies/enrich returns every signal for marshmclennan.com.

{
  "signal_id": "87ca37e8-dd13-44c9-945f-9fbcb6073d72",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-02-12T17:33:31.423+00:00",
  "company": {
    "name": "Marsh McLennan",
    "domain": "marshmclennan.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "marshmclennan.com traffic declined 51% to 204K monthly visits.",
    "traffic": {
      "2025-11-01": 465362,
      "2025-12-01": 413964,
      "2026-01-01": 204461
    },
    "category": "finance/insurance",
    "relevance": 60,
    "engagement": {
      "bounce_rate": 0.347,
      "pages_per_visit": 4.016,
      "avg_visit_duration_seconds": 144
    },
    "global_rank": 175599,
    "mail_visits": 2168,
    "traffic_band": "developing",
    "direct_visits": 425928,
    "search_visits": 340309,
    "snapshot_date": "2026-01-01",
    "social_visits": 84535,
    "top_countries": {
      "CA": 0.048,
      "DE": 0.039,
      "GB": 0.077,
      "IN": 0.08,
      "US": 0.317
    },
    "brand_strength": "moderate",
    "change_3mo_pct": -56.1,
    "change_mom_pct": -50.6,
    "referral_visits": 221093,
    "traffic_sources": {
      "mail": 0.002,
      "paid": 0.008,
      "direct": 0.393,
      "search": 0.314,
      "social": 0.078,
      "referral": 0.204
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 68: Engagement 66/100 (25%), Volume 100/100 (20%), Brand 79/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 8% of total visits (~84,535 visits).",
    "engagement_quality_score": 66,
    "geo_concentration_detail": "Moderately concentrated traffic: US (32%), IN (8%), GB (8%).",
    "referral_strength_detail": "Strong referral strength at 20% of traffic (~221,093 visits).",
    "search_dependency_detail": "Low search dependency at 31% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (66/100) with 35% bounce rate, 4 pages per visit, and 144-second average duration."
  }
}

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