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Mattel8-K: CEO change

Mattel appoints Roger Lynch as new CEO and Chairman, replacing Ynon Kreiz, effective by November 2, 2026.

What happened

The appointment of a new CEO, Roger Lynch, from Condé Nast, signals a potential strategic shift, especially given his background in media, streaming (Pandora, Sling TV), and technology.

Source

SEC EDGARSep 30, 2026

Current report (Form 8-K)

Mattel 8-K

Filing excerpt

On September 30, 2026, Mattel, Inc. (the “Company” or “Mattel”) announced that the Board of Directors (the “Board”) of the Company has appointed Roger Lynch, current Board member and Independent Lead Director, as Chairman of the Board... and as the Chief Executive Officer of the Company, effective on a date to be mutually agreed and in any event no later than November 2, 2026.

sec.gov/Archives/edgar/data/63276/000119312526408403/d158681d8k.htmRead the full source

Other signals in this filing (2)

Extracted by Autobound

From the Signal API record
Signal
8-K: CEO change

What this signalsA new leader often reviews the tools the team uses.

Form
8-K
Filed
Sep 30, 2026

The full record

From the Signal API record

Numbers

Dollar figure
$10.6M (Make-whole cash signing bonus for new CEO Roger Lynch to compensate for forfeited bonus from previous employer.)
Percent
200% (Annual target bonus opportunity for new CEO as a percentage of base salary (200%).)

Details

CIK
63276
Accession number
0001193125-26-408403
Timeframe
Next quarter
Filing year
2026
Why it matters
Full vendor review - highest priority
Signal category
Leadership

Extraction

Confidence
High
Relevance
100%
Sentiment
Neutral
Detected
Oct 6, 2026
signal_type
sec-8k
signal_subtype
ceoChange

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The API returns more than this page shows

This page shows a preview. The full sec-8k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/44a0893e-cda6-4ae6-a694-529b50cdd112 returns this record as JSON. POST /v1/companies/enrich returns every signal for mattel.com.

{
  "signal_id": "44a0893e-cda6-4ae6-a694-529b50cdd112",
  "signal_type": "sec-8k",
  "signal_subtype": "ceoChange",
  "detected_at": "2026-10-06T07:08:54.924+00:00",
  "company": {
    "name": "Mattel",
    "domain": "mattel.com"
  },
  "data": {
    "detail": "The appointment of a new CEO, Roger Lynch, from Condé Nast, signals a potential strategic shift, especially given his background in media, streaming (Pandora, Sling TV), and technology. This leadership change often triggers a 90-day review of existing vendors, budgets, and strategic initiatives, creating a prime opportunity for new solution providers.",
    "metrics": {
      "pct": 2,
      "timeframe": "next_quarter",
      "pct_context": "Annual target bonus opportunity for new CEO as a percentage of base salary (200%).",
      "dollar_context": "Make-whole cash signing bonus for new CEO Roger Lynch to compensate for forfeited bonus from previous employer.",
      "dollar_millions": 10.6
    },
    "summary": "Mattel appoints Roger Lynch as new CEO and Chairman, replacing Ynon Kreiz, effective by November 2, 2026.",
    "excerpts": "On September 30, 2026, Mattel, Inc. (the “Company” or “Mattel”) announced that the Board of Directors (the “Board”) of the Company has appointed Roger Lynch, current Board member and Independent Lead Director, as Chairman of the Board... and as the Chief Executive Officer of the Company, effective on a date to be mutually agreed and in any event no later than November 2, 2026.",
    "relevance": 1,
    "sentiment": "neutral",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/63276/000119312526408403/d158681d8k.htm",
    "filing_date": "2026-09-30",
    "filing_year": 2026,
    "sales_relevance": "Full vendor review - highest priority",
    "signal_category": "leadership"
  }
}

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