Skip to main content
Autobound logo
Mattel8-K: CMO change

Mattel promotes Roberto Stanichi to President, Chief Marketing and Brand Officer

Read at SEC EDGAR

Source

SEC EDGARJul 31, 2026

Current report (Form 8-K)

Mattel 8-K

Filing excerpt

Letter Agreement between Mattel, Inc. and Roberto Stanichi, dated July 29, 2026, regarding his promotion to President, Chief Marketing and Brand Officer

sec.gov/Archives/edgar/data/63276/000162828026051317/mat-20260729.htmRead the full source

Other signals in this filing (2)

Extracted by Autobound

From the Signal API record
Signal
8-K: CMO change

What this signalsFilings often name leadership changes, deals and spending plans.

Form
8-K
Fiscal year end
07/29
Filed
Jul 31, 2026

More from Mattel

Company page →

More 8-K signals at other companies

The full record

From the Signal API record

Details

CIK
63276
Accession number
0001628280-26-051317
Timeframe
Immediate
Filing year
2026
Why it matters
Martech stack review
Signal category
Leadership

Extraction

Confidence
High
Relevance
90%
Sentiment
Neutral
Detected
Aug 4, 2026
signal_type
sec-8k
signal_subtype
cmoChange

Use this data

Get every 8-K signal for Mattel and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Mattel this week?”

    MCP setup guide

  2. Send it to your own tools

    The Signal API returns 8-K signals for any list of companies as JSON, for your CRM, warehouse or app.

    Signal API

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full sec-8k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/939dbddf-c99f-4fcc-9839-3e2a7ba45982 returns this record as JSON. POST /v1/companies/enrich returns every signal for mattel.com.

{
  "signal_id": "939dbddf-c99f-4fcc-9839-3e2a7ba45982",
  "signal_type": "sec-8k",
  "signal_subtype": "cmoChange",
  "detected_at": "2026-08-04T07:05:09.19+00:00",
  "company": {
    "name": "Mattel",
    "domain": "mattel.com"
  },
  "data": {
    "detail": "A new Chief Marketing Officer often triggers a 90-day review of marketing strategies, budgets, and vendor relationships. This creates an opportunity for new marketing technology, agency, and brand consulting partners to engage with the new leadership.",
    "metrics": {
      "timeframe": "immediate"
    },
    "summary": "Mattel promotes Roberto Stanichi to President, Chief Marketing and Brand Officer",
    "excerpts": "Letter Agreement between Mattel, Inc. and Roberto Stanichi, dated July 29, 2026, regarding his promotion to President, Chief Marketing and Brand Officer",
    "relevance": 0.9,
    "sentiment": "neutral",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/63276/000162828026051317/mat-20260729.htm",
    "filing_date": "2026-07-31",
    "filing_year": 2026,
    "fiscal_year_end": "07/29",
    "sales_relevance": "Martech stack review",
    "signal_category": "leadership"
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.