Mattel’s ‘KPop Demon Hunters’ Action Figures Get Release Date ‘For The Fans’

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  "signal_subtype": "launches",
  "detected_at": "2026-08-19T20:54:53+00:00",
  "company": {
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  "data": {
    "url": "https://www.forbes.com/sites/timlammers/2026/08/19/mattels-kpop-demon-hunters-action-figures-get-release-date-for-the-fans/",
    "title": "Mattel’s ‘KPop Demon Hunters’ Action Figures Get Release Date ‘For The Fans’",
    "author": "Tim Lammers, Contributor",
    "excerpt": "By Tim Lammers , Contributor. Netflix's Oscar-winning animated blockbuster, *KPop Demon Hunters*, is expanding its merchandise line with new 6-inch articulated action figures from Mattel. The film, a global sensation with over 325 million views, has spurred significant fan demand. The upcoming collection, launching September 1st, features HUNTR/X members Rumi, Mira, Zoey, and Saja Boys' Juni and Abby, alongside a Rumi & Demon Juni two-pack. Each figure, retailing around $21.59, offers extensive articulation, swappable faces, extra hands, and unique accessories like Rumi's Four Tiger Sword or Zoey's Spirit Blades. Available at major retailers, this release follows earlier fashion dolls, with more Saja Boys figures planned. Articulated action figures of HUNTR/X and the Saja Boys from Netflix’s Oscar-winning animated blockbuster KPop Demon Hunters are coming soon to store shelves and online retailers. Released on June 20, 1995, KPop Demon Hunters was smash hit out of the gate for Netflix, where within the film’s first three months of release became the streaming platform most popular film, globally, of all time with 325.1 million views, which equates to 541.8 million viewing hours. Since the film’s release, merchandisers have been hard at work to create KPop Demon Hunters products “for the fans.” In October, Netflix awarded Mattel the master license to create KPop Demon Hunters...",
    "product": "KPop Demon Hunters 6-inch action figures",
    "summary": "Mattel is launching a new collection of 6-inch articulated action figures based on the animated film 'KPop Demon Hunters', which will be available on September 1st.",
    "planning": true,
    "image_url": "https://imageio.forbes.com/specials-images/imageserve/6a84c6cd5ab634712cffe602/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds",
    "confidence": 0.9,
    "product_data": {
      "name": "KPop Demon Hunters 6-inch action figures",
      "full_text": "new 6-inch articulated action figures",
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      "release_type": "collection"
    },
    "product_tags": [
      "entertainment"
    ],
    "published_at": "2026-08-19T20:54:53Z",
    "effective_date": "2026-09-01",
    "article_sentence": "Netflix's Oscar-winning animated blockbuster, *KPop Demon Hunters*, is expanding its merchandise line with new 6-inch articulated action figures from Mattel."
  }
}

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