shop.mattel.com
What changed on the page
New homepage content states “Latest Building Sets for Fans NEW! Build and display these epic rides. Shop Now” with links to /collections/mattel-brick-shop.
shop.mattel.comRead the full source
MattelExpansion general
Mattel added a prominent “Latest Building Sets for Fans” section promoting new building sets for movie fans.
Source
Extracted by Autobound
From the Signal API record- Signal
- Expansion general
What this signalsWebsite changes often show new positioning, products or customers.
- Page
- /
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The full record
From the Signal API recordDetails
- Why it matters
- This creates a dedicated cross-selling opportunity for building sets and extends Mattel’s engagement beyond toys into interactive play and display products.
Extraction
- Relevance
- 64%
- Detected
- Aug 11, 2026
- signal_type
website-intelligence- signal_subtype
expansionGeneral
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The API returns more than this page shows
This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
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Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/8498d22e-fb23-521f-8166-df69e60d9e9f returns this record as JSON. POST /v1/companies/enrich returns every signal for mattel.com.
{
"signal_id": "8498d22e-fb23-521f-8166-df69e60d9e9f",
"signal_type": "website-intelligence",
"signal_subtype": "expansionGeneral",
"detected_at": "2026-08-11T00:00:00+00:00",
"company": {
"name": "Mattel",
"domain": "mattel.com"
},
"data": {
"summary": "Mattel added a prominent “Latest Building Sets for Fans” section promoting new building sets for movie fans.",
"evidence": "New homepage content states “Latest Building Sets for Fans NEW! Build and display these epic rides. Shop Now” with links to /collections/mattel-brick-shop.",
"relevance": 0.64,
"source_url": "https://shop.mattel.com/",
"impact_rationale": "This creates a dedicated cross-selling opportunity for building sets and extends Mattel’s engagement beyond toys into interactive play and display products."
}
}
curl https://signals.autobound.ai/v1/signals/8498d22e-fb23-521f-8166-df69e60d9e9f \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"mattel.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.