Skip to main content
Autobound logo
McDonald'sTarget audience shift

The page removed the explicit instruction for customers to download the McDonald’s app to earn delivery points, while retaining delivery-fee and app-download messaging.

Read at mcdonalds.com

Source

mcdonalds.com

What changed on the page

Removed text: “To earn points on your delivery order, order McDelivery in the McDonald’s app.”; retained text: “Delivery/other fees may apply. *Terms & Conditions apply.” and “Download App Container Section Back Download the McDonald's app.”

mcdonalds.com/nz/en-nz/terms-and-conditions/privacy-statement.htmlRead the full source

Extracted by Autobound

From the Signal API record
Signal
Target audience shift

What this signalsWebsite changes often show new positioning, products or customers.

More from McDonald's

Company page →

Latest signals at other companies

The full record

From the Signal API record

Details

Page
/nz/en-nz/terms-and-conditions/privacy-statement.html
Why it matters
This appears to be a wording or implementation change rather than a customer-policy change, but it may affect how delivery customers are presented with app-based rewards and delivery-fee disclosures.

Extraction

Relevance
56%
Detected
Jul 7, 2026
signal_type
website-intelligence
signal_subtype
targetAudienceShift

Use this data

Get every website changes signal for McDonald's and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at McDonald's this week?”

    MCP setup guide

  2. Send it to your own tools

    The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.

    Signal API

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/310f5a98-3e21-5c88-87de-c9375bb1b1ee returns this record as JSON. POST /v1/companies/enrich returns every signal for mcdonalds.com.

{
  "signal_id": "310f5a98-3e21-5c88-87de-c9375bb1b1ee",
  "signal_type": "website-intelligence",
  "signal_subtype": "targetAudienceShift",
  "detected_at": "2026-07-07T00:00:00+00:00",
  "company": {
    "name": "McDonald's",
    "domain": "mcdonalds.com"
  },
  "data": {
    "summary": "The page removed the explicit instruction for customers to download the McDonald’s app to earn delivery points, while retaining delivery-fee and app-download messaging.",
    "evidence": "Removed text: “To earn points on your delivery order, order McDelivery in the McDonald’s app.”; retained text: “Delivery/other fees may apply. *Terms & Conditions apply.” and “Download App Container Section Back Download the McDonald's app.”",
    "relevance": 0.56,
    "source_url": "https://www.mcdonalds.com/nz/en-nz/terms-and-conditions/privacy-statement.html",
    "impact_rationale": "This appears to be a wording or implementation change rather than a customer-policy change, but it may affect how delivery customers are presented with app-based rewards and delivery-fee disclosures."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.