microchip.com shows sustained decline with 3 consecutive months of decreases, down 10% overall to 1M.

{
  "signal_id": "2b867986-7978-4020-aa8f-f8c99741be6f",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-08-13T11:54:38.063+00:00",
  "company": {
    "name": "Microchip Technology",
    "domain": "microchip.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "microchip.com shows sustained decline with 3 consecutive months of decreases, down 10% overall to 1M.",
    "traffic": {
      "2026-05-01": 1239135,
      "2026-06-01": 1151188,
      "2026-07-01": 1109594
    },
    "category": "computers_electronics_and_technology/computer_hardware",
    "relevance": 10.1,
    "ai_traffic": {
      "total_visits": 16238,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 90.935
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.021
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 2.044
        }
      ],
      "traffic_share": 0.015
    },
    "engagement": {
      "bounce_rate": 0.459,
      "pages_per_visit": 2.869,
      "avg_visit_duration_seconds": 174
    },
    "global_rank": 50090,
    "mail_visits": 12206,
    "country_rank": 46721,
    "top_keywords": [
      {
        "name": "microchip",
        "volume": 32540,
        "estimated_value": 13960
      },
      {
        "cpc": 0.75,
        "name": "x",
        "volume": 31206780,
        "estimated_value": 8220
      },
      {
        "name": "mplab",
        "volume": 4380,
        "estimated_value": 2630
      },
      {
        "name": "microchip careers",
        "volume": 2010,
        "estimated_value": 2570
      },
      {
        "cpc": 0.97,
        "name": "mcus",
        "volume": 14180,
        "estimated_value": 2420
      }
    ],
    "traffic_band": "established",
    "category_rank": 101,
    "direct_visits": 338426,
    "search_visits": 606948,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 19973,
    "top_countries": {
      "CN": 0.061,
      "IN": 0.061,
      "JP": 0.085,
      "TW": 0.068,
      "US": 0.215
    },
    "website_title": "Empowering Innovation",
    "brand_strength": "moderate",
    "change_3mo_pct": -10.5,
    "change_mom_pct": -3.6,
    "referral_visits": 104302,
    "traffic_sources": {
      "mail": 0.011,
      "paid": 0,
      "direct": 0.305,
      "search": 0.547,
      "social": 0.018,
      "referral": 0.094
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.5% (~16,238 visits). Top: chatgpt.com (91%), gemini.google.com (7%), perplexity.ai (2%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "Microchip Technology is a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions that also offers outstanding technical support.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 64,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 31% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 64: Engagement 54/100 (25%), Volume 100/100 (20%), Brand 61/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 15/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~19,973 visits).",
    "engagement_quality_score": 54,
    "geo_concentration_detail": "Diversified traffic: US (22%), JP (9%), TW (7%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~104,302 visits).",
    "search_dependency_detail": "High search dependency at 55% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (54/100) with 46% bounce rate, 2.9 pages per visit, and 174-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/2b867986-7978-4020-aa8f-f8c99741be6f \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"microchip.com","limit":20}'