Skip to main content
MicrosoftIn development

Redmond to millions of Power BI users: You’re Fabric app devs now

What happened

Microsoft is previewing a bidirectional integration with Salesforce Data Cloud 360 to make CRM data available across its systems for analytics and AI.

Source

Article excerpt

applications Software giant expands audience for agent coding of data apps by an order of magnitude Microsoft is pushing its data analytics and engineering environment to a new set of commercial users that are an “order of magnitude” greater than its current base. Power BI has become a popular biz intelligence system - with more than 425,000 customers worldwide - particularly among customers of the Microsoft Dynamics application portfolio. Now, Microsoft execs are trying to exploit this penetration by offering Power BI customers high-end database services and app building tools available on its Fabric data analytics and engineering platform. Customers who license Power BI Pro and Power BI Premium Per User will get Fabric Apps and Fabric Database capabilities (up to 1GB per app), along with security, at no additional cost. Microsoft argues that the Apps customers are building in Fabric can be ported to Power BI without much additional work or cost. Arun Ulag, exec veep at Microsoft, told The Register: “We have 40,000 Fabric customers today. Power BI is an order of magnitude larger, with 425,000 customers: organizations, not individuals. The usage of Power BI exceeds 35 million business users every month,” he said. Microsoft is now offering this user base the ability to build data analytics-style apps using Rayfin, an open source SDK. The company says Rafin will let users...

Keep reading with a free account

The rest of this article, and every signal for Microsoft, is in your free account.

Extracted from this sentence

It is previewing bidirectional integration with Salesforce Data Cloud 360, making data from the CRM vendor available across the Microsoft system for analytics and AI, including as business context for Fabric data agents, without duplicating that data.

Extracted by Autobound

From the Signal API record
Event
In development

What this signalsWork in development often leads to new buying for tools, data and services.

More in development signals at other companies

The full record

From the Signal API record

Details

Product
bidirectional integration with Salesforce Data Cloud 360
Release type
Feature

Topics and mentions

Product tags

  • online technology
  • general technology
  • data
  • future tech

Extraction

Confidence
90%
Detected
Sep 29, 2026
signal_type
news
signal_subtype
is_developing

Use this data

Get every in development signal for Microsoft and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Microsoft this week?”

  2. Send it to your own tools

    The Signal API returns in development signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/71a7be10-2456-625e-b0d8-ba81cfd2d5bc returns this record as JSON. POST /v1/companies/enrich returns every signal for microsoft.com.

{
  "signal_id": "71a7be10-2456-625e-b0d8-ba81cfd2d5bc",
  "signal_type": "news",
  "signal_subtype": "is_developing",
  "detected_at": "2026-09-29T10:00:00+00:00",
  "company": {
    "name": "Microsoft",
    "domain": "microsoft.com"
  },
  "data": {
    "url": "https://www.theregister.com/applications/2026/09/29/redmond-to-millions-of-power-bi-users-youre-fabric-app-devs-now/5299552",
    "title": "Redmond to millions of Power BI users: You’re Fabric app devs now",
    "excerpt": "applications Software giant expands audience for agent coding of data apps by an order of magnitude Microsoft is pushing its data analytics and engineering environment to a new set of commercial users that are an “order of magnitude” greater than its current base. Power BI has become a popular biz intelligence system - with more than 425,000 customers worldwide - particularly among customers of the Microsoft Dynamics application portfolio. Now, Microsoft execs are trying to exploit this penetration by offering Power BI customers high-end database services and app building tools available on its Fabric data analytics and engineering platform. Customers who license Power BI Pro and Power BI Premium Per User will get Fabric Apps and Fabric Database capabilities (up to 1GB per app), along with security, at no additional cost. Microsoft argues that the Apps customers are building in Fabric can be ported to Power BI without much additional work or cost. Arun Ulag, exec veep at Microsoft, told The Register : “We have 40,000 Fabric customers today. Power BI is an order of magnitude larger, with 425,000 customers: organizations, not individuals. The usage of Power BI exceeds 35 million business users every month,” he said. Microsoft is now offering this user base the ability to build data analytics-style apps using Rayfin, an open source SDK. The company says Rafin will let users...",
    "product": "bidirectional integration with Salesforce Data Cloud 360",
    "summary": "Microsoft is previewing a bidirectional integration with Salesforce Data Cloud 360 to make CRM data available across its systems for analytics and AI.",
    "planning": true,
    "image_url": "https://image.theregister.com/5293144.jpg?imageId=5293144&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=1200&height=683",
    "confidence": 0.9,
    "product_data": {
      "name": "bidirectional integration with Salesforce Data Cloud 360",
      "full_text": "bidirectional integration with Salesforce Data Cloud 360",
      "fuzzy_match": false,
      "release_type": "feature"
    },
    "product_tags": [
      "online_technology",
      "general_technology",
      "data",
      "future_tech"
    ],
    "published_at": "2026-09-29T10:00:00Z",
    "article_sentence": "It is previewing bidirectional integration with Salesforce Data Cloud 360, making data from the CRM vendor available across the Microsoft system for analytics and AI, including as business context for Fabric data agents, without duplicating that data.",
    "related_company_name": "Salesforce",
    "related_company_domain": "salesforce.com"
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.