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MicrosoftTraffic snapshot

microsoft.com received 1.1B monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 1.2% (~13,737,941 visits). Top: chatgpt.com (82%), gemini.google.com (14%), claude.ai (2%), perplexity.ai (0%), chat.deepseek.com (0%), grok.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,129,291,138
Month over month
+2.9%
3-month change
+3.3%
Global rank
32
Top country
US (24%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
40
Category rank
2
Change, 3 months
+3.3%
Change, month over month
+2.9%
Digital health score
75

Details

Measured month
Aug 2026
Category
computers_electronics_and_technology/programming_and_developer_software
Mail visits
112,929,114
Traffic band
Dominant
Direct visits
455,104,329
Search visits
307,167,190
Small website
No
Snapshot date
Aug 1, 2026
Social visits
44,042,354
Website title
Microsoft Investor Relations - Corporate Governance FAQs
Brand strength
Strong
Referral visits
187,462,329
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.2% (~13,737,941 visits). Top: chatgpt.com (82%), gemini.google.com (14%), claude.ai (2%), perplexity.ai (0%), chat.deepseek.com (0%), grok.com (0%).
Geo concentration
Diversified
Search dependency
Low
Consecutive months
3
Engagement quality
Moderate
Brand keyword ratio
1/5
Website description
Explore Microsoft products and services and support for your home or business. Shop Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface and more.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 40% direct traffic. Brand keyword ratio: 1/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/50bcddc7-55e4-48ac-82cb-f637c85dba18 returns this record as JSON. POST /v1/companies/enrich returns every signal for microsoft.com.

{
  "signal_id": "50bcddc7-55e4-48ac-82cb-f637c85dba18",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:21:42.941+00:00",
  "company": {
    "name": "Microsoft",
    "domain": "microsoft.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "microsoft.com received 1.1B monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 1093297203,
      "2026-07-01": 1097443902,
      "2026-08-01": 1129291138
    },
    "category": "computers_electronics_and_technology/programming_and_developer_software",
    "relevance": 11.6,
    "ai_traffic": {
      "total_visits": 13737941,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 82.392
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 13.503
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 1.95
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "chat.deepseek.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 6,
          "share": 0
        }
      ],
      "traffic_share": 0.012
    },
    "engagement": {
      "bounce_rate": 0.45,
      "pages_per_visit": 3.454,
      "avg_visit_duration_seconds": 168
    },
    "global_rank": 32,
    "mail_visits": 112929114,
    "country_rank": 40,
    "top_keywords": [
      {
        "cpc": 0.41,
        "name": "hotmail",
        "volume": 11193630,
        "estimated_value": 15123290
      },
      {
        "cpc": 0.45,
        "name": "outlook",
        "volume": 19292090,
        "estimated_value": 14587300
      },
      {
        "cpc": 0.8,
        "name": "copilot",
        "volume": 4877310,
        "estimated_value": 6317430
      },
      {
        "cpc": 1.18,
        "name": "microsoft",
        "volume": 4931480,
        "estimated_value": 6198980
      },
      {
        "cpc": 1.42,
        "name": "teams",
        "volume": 4406750,
        "estimated_value": 3530560
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 2,
    "direct_visits": 455104329,
    "search_visits": 307167190,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 44042354,
    "top_countries": {
      "BR": 0.052,
      "GB": 0.045,
      "IN": 0.055,
      "JP": 0.057,
      "US": 0.237
    },
    "website_title": "Microsoft Investor Relations - Corporate Governance FAQs",
    "brand_strength": "strong",
    "change_3mo_pct": 3.3,
    "change_mom_pct": 2.9,
    "referral_visits": 187462329,
    "traffic_sources": {
      "mail": 0.1,
      "paid": 0,
      "direct": 0.403,
      "search": 0.272,
      "social": 0.039,
      "referral": 0.166
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.2% (~13,737,941 visits). Top: chatgpt.com (82%), gemini.google.com (14%), claude.ai (2%), perplexity.ai (0%), chat.deepseek.com (0%), grok.com (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "1/5",
    "website_description": "Explore Microsoft products and services and support for your home or business. Shop Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface and more.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 75,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 40% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 75: Engagement 59/100 (25%), Volume 100/100 (20%), Brand 81/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 12/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~44,042,354 visits).",
    "engagement_quality_score": 59,
    "geo_concentration_detail": "Diversified traffic: US (24%), JP (6%), IN (6%).",
    "referral_strength_detail": "Strong referral strength at 17% of traffic (~187,462,329 visits).",
    "search_dependency_detail": "Low search dependency at 27% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (59/100) with 45% bounce rate, 3.5 pages per visit, and 168-second average duration."
  }
}

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