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MicrosoftTraffic snapshot

microsoft.com received 1.2B monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.7% (~8,055,302 visits). Top: chatgpt.com (49%), gemini.google.com (8%), perplexity.ai (1%), claude.ai (0%), grok.com (0%), chat.deepseek.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,157,315,537
Month over month
+2.5%
3-month change
+5.5%
Global rank
31
Top country
US (24%)
Trend
Consecutive growth

The full record

From the Signal API record

Numbers

Country rank
36
Category rank
2
Change, 3 months
+5.5%
Change, month over month
+2.5%
Digital health score
73

Details

Measured month
Sep 2026
Category
computers_electronics_and_technology/programming_and_developer_software
Mail visits
118,046,185
Traffic band
Dominant
Direct visits
450,195,744
Search visits
314,789,826
Small website
No
Snapshot date
Sep 1, 2026
Social visits
43,977,990
Website title
Microsoft Product Terms
Brand strength
Moderate
Referral visits
212,946,059
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.7% (~8,055,302 visits). Top: chatgpt.com (49%), gemini.google.com (8%), perplexity.ai (1%), claude.ai (0%), grok.com (0%), chat.deepseek.com (0%).
Geo concentration
Diversified
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Brand keyword ratio
1/5
Website description
Explore frequently asked questions and answers about Microsoft Education products and solutions with comprehensive sections including Microsoft 365 Education, Office 365, Windows, and Teams for education.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 1/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/058017f9-c614-4c27-b9ec-7f7fa8e7bf25 returns this record as JSON. POST /v1/companies/enrich returns every signal for microsoft.com.

{
  "signal_id": "058017f9-c614-4c27-b9ec-7f7fa8e7bf25",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T08:02:42.23+00:00",
  "company": {
    "name": "Microsoft",
    "domain": "microsoft.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "microsoft.com received 1.2B monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 1097443902,
      "2026-08-01": 1129291138,
      "2026-09-01": 1157315537
    },
    "category": "computers_electronics_and_technology/programming_and_developer_software",
    "relevance": 9.9,
    "ai_traffic": {
      "top_prompts": [
        "How can I set up and manage cloud-based virtual machines to run multiple web applications securely and cost-effectively?",
        "What are the key differences between platform-managed identity solutions and traditional credential-based authentication for enterprise applications, and when should I choose one over the other?",
        "Which best practices should I follow to implement role-based access control and multi-factor authentication across a hybrid on-premises and cloud environment to reduce security risks?"
      ],
      "total_visits": 8055302,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 48.988
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.547
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 1.25
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "chat.deepseek.com",
          "rank": 6,
          "share": 0
        }
      ],
      "traffic_share": 0.007
    },
    "engagement": {
      "bounce_rate": 0.468,
      "pages_per_visit": 3.292,
      "avg_visit_duration_seconds": 151
    },
    "global_rank": 31,
    "mail_visits": 118046185,
    "country_rank": 36,
    "top_keywords": [
      {
        "cpc": 0.51,
        "name": "outlook",
        "volume": 21071540,
        "estimated_value": 15166590
      },
      {
        "cpc": 0.42,
        "name": "hotmail",
        "volume": 10768840,
        "estimated_value": 14444450
      },
      {
        "cpc": 0.68,
        "name": "copilot",
        "volume": 5706770,
        "estimated_value": 6822050
      },
      {
        "cpc": 1.38,
        "name": "teams",
        "volume": 6291630,
        "estimated_value": 5529570
      },
      {
        "cpc": 1.02,
        "name": "microsoft",
        "volume": 4645530,
        "estimated_value": 5423420
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 2,
    "direct_visits": 450195744,
    "search_visits": 314789826,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 43977990,
    "top_countries": {
      "BR": 0.048,
      "GB": 0.05,
      "IN": 0.052,
      "JP": 0.053,
      "US": 0.235
    },
    "website_title": "Microsoft Product Terms",
    "brand_strength": "moderate",
    "change_3mo_pct": 5.5,
    "change_mom_pct": 2.5,
    "referral_visits": 212946059,
    "traffic_sources": {
      "mail": 0.102,
      "paid": 0,
      "direct": 0.389,
      "search": 0.272,
      "social": 0.038,
      "referral": 0.184
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.7% (~8,055,302 visits). Top: chatgpt.com (49%), gemini.google.com (8%), perplexity.ai (1%), claude.ai (0%), grok.com (0%), chat.deepseek.com (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "1/5",
    "website_description": "Explore frequently asked questions and answers about Microsoft Education products and solutions with comprehensive sections including Microsoft 365 Education, Office 365, Windows, and Teams for education.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 73,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 73: Engagement 54/100 (25%), Volume 100/100 (20%), Brand 78/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~43,977,990 visits).",
    "engagement_quality_score": 54,
    "geo_concentration_detail": "Diversified traffic: US (24%), JP (5%), IN (5%).",
    "referral_strength_detail": "Strong referral strength at 18% of traffic (~212,946,059 visits).",
    "search_dependency_detail": "Low search dependency at 27% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (54/100) with 47% bounce rate, 3.3 pages per visit, and 151-second average duration."
  }
}

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