Midjourney Makes Unexpected Acquisition: Astrology App Co-Star Acquired
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Midjourney laboratory, a global leader in AI image creation, continues to expand its scope. According to Bloomberg, the company has acquired the popular social astrology app Co-Star. This deal is considered an unexpected strategic step for Midjourney, as the company was previously primarily known for its visual content creation technologies. This is reported by Techcrunch.com. The Co-Star app currently has over 4.3 million active monthly users and allows users to create sky charts (astral themes) and share them with friends. This platform uses both AI and professional writers to generate its horoscopes, compatibility analyses, and various advice. The financial details of the deal have not yet been disclosed. Another important aspect of this acquisition is that all 24 employees of the Co-Star team have joined Midjourney. These experts have extensive experience in creating and managing consumer-facing mobile applications. It is well known that Midjourney does not yet have its own independent application and that users primarily access the service via the Discord server. It is natural that this news is also interesting for technology enthusiasts. Midjourney's services are very popular among local designers and marketers. The acquisition of a platform like Co-Star should allow Midjourney's algorithms to offer even more personalized content tailored to user interests in the...
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