We asked Miro AI to help write a campaign about Miro AI. It said: "Build Rome in a Day."
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Miro Enterprise asked Miro AI to help write a campaign about Miro AI. It said: "build Rome in a day." By Drew Jaz, Head of Creative at Miro Last year at Canvas 25, Miro Enterprise introduced teams to the AI Innovation Workspace. Now Miro Enterprise is taking that message global with Miro's first-ever AI brand campaign. And yes, Miro Enterprise made it exactly the way you'd hope: by using Miro AI to get it all done. To kick the campaign off, Miro Enterprise worked with a creative production partner, Tool of North America, to create a tongue-in-cheek film showing how teams can accomplish even the most ambitious projects faster with Miro AI workflows. Curious how a team distributed across multiple time zones and disciplines came together to concept, create, and launch an AI film in under three months? Let's go back in time... It all started with a prompt. In a majorly meta moment, its journey began with a simple AI request: Generate creative thought starters showing how teams get great done faster with Miro AI The results were nearly instant, and the second sticky - "historical achievements reimagined with Miro AI" - really stuck with Miro Enterprise. That spark of an idea made Miro Enterprise wonder: if modern and ancient worlds somehow collided, could Miro's AI Innovation Workspace help famous teams achieve historic greatness even faster? There was something...
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