Final Boss Sour Secures $4 Million To Fuel Expansion Into (NYSE: WMT), (NASDAQ: KR), (NYSE: TGT) And Four More Major Retail Chains
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Final Boss Sour, the gaming-themed better-for-you snack brand built in studio by Science Inc., has closed a $4 million strategic funding round to accelerate its national retail push. The round includes new investors Evolution VC Partners, The Angel Group, and Mondelez International (NASDAQ: MDLZ) SnackFutures Ventures, alongside returning backers Melitas Ventures and GFR Fund. Submit a Press Release or News Tip The brand will soon be available at Walmart (NYSE: WMT), Kroger (NASDAQ: KR), H-E-B, Wegmans and Hy-Vee, with additional launches at Target (NYSE: TGT) and 7-Eleven planned for this fall. Final Boss Sour products are made with real dried fruits, including strawberries, blueberries, cranberries, mangoes, pineapples, kiwis, cherries and apricots, each coated with a proprietary sour finish. The core lineup features four escalating levels of sourness and contains no artificial colors or artificial fruit flavors, positioning the brand firmly in the better-for-you snack segment. "We are the fastest-growing sour snack brand in the country," said James Hicks, co-founder and general manager of Final Boss Sour, pointing to strong velocity across early retail tests as proof of consumer demand. Hicks added that customers have demonstrated clear appetite for a sour snack made with real dried fruit rather than artificial gummy candy, with the new funding set to expand the brand's...
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