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Nationwide Mutual InsuranceTraffic snapshot

nationwide.com received 3M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.5% (~14,966 visits). Top: chatgpt.com (98%), gemini.google.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,781,823
Month over month
-2%
3-month change
-4%
Global rank
14,614
Top country
US (97%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
2,989
Category rank
29
Change, 3 months
-4%
Change, month over month
-2%
Digital health score
79

Details

Measured month
Aug 2026
Category
finance/insurance
Mail visits
97,364
Traffic band
Established
Direct visits
1,326,930
Search visits
701,019
Small website
No
Snapshot date
Aug 1, 2026
Social visits
72,327
Website title
National car care month
Brand strength
Strong
Referral visits
381,110
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~14,966 visits). Top: chatgpt.com (98%), gemini.google.com (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
5/5
Website description
Preventative car maintenance is especially important as the seasons change. Learn more about how to take care of your car during National Car Care month.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/aaab46f4-226e-4261-9b30-2279871c97dc returns this record as JSON. POST /v1/companies/enrich returns every signal for nationwide.com.

{
  "signal_id": "aaab46f4-226e-4261-9b30-2279871c97dc",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:33.555+00:00",
  "company": {
    "name": "Nationwide Mutual Insurance",
    "domain": "nationwide.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "nationwide.com received 3M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 2898643,
      "2026-07-01": 2838397,
      "2026-08-01": 2781823
    },
    "category": "finance/insurance",
    "relevance": 5.6,
    "ai_traffic": {
      "total_visits": 14966,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 97.73
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 0.069
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.31,
      "pages_per_visit": 7.038,
      "avg_visit_duration_seconds": 401
    },
    "global_rank": 14614,
    "mail_visits": 97364,
    "country_rank": 2989,
    "top_keywords": [
      {
        "cpc": 3.16,
        "name": "nationwide",
        "volume": 460480,
        "estimated_value": 79630
      },
      {
        "cpc": 19.63,
        "name": "nationwide insurance",
        "volume": 58270,
        "estimated_value": 66390
      },
      {
        "cpc": 2.27,
        "name": "nationwide login",
        "volume": 98750,
        "estimated_value": 24730
      },
      {
        "cpc": 1.85,
        "name": "nationwide careers",
        "volume": 6660,
        "estimated_value": 9290
      },
      {
        "cpc": 5.1,
        "name": "nationwide insurance login",
        "volume": 4990,
        "estimated_value": 7110
      }
    ],
    "traffic_band": "established",
    "category_rank": 29,
    "direct_visits": 1326930,
    "search_visits": 701019,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 72327,
    "top_countries": {
      "CA": 0.001,
      "GB": 0.002,
      "IN": 0.002,
      "MX": 0.001,
      "US": 0.971
    },
    "website_title": "National car care month",
    "brand_strength": "strong",
    "change_3mo_pct": -4,
    "change_mom_pct": -2,
    "referral_visits": 381110,
    "traffic_sources": {
      "mail": 0.035,
      "paid": 0,
      "direct": 0.477,
      "search": 0.252,
      "social": 0.026,
      "referral": 0.137
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~14,966 visits). Top: chatgpt.com (98%), gemini.google.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Preventative car maintenance is especially important as the seasons change. Learn more about how to take care of your car during National Car Care month.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 79,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 48% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 79: Engagement 94/100 (25%), Volume 100/100 (20%), Brand 95/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~72,327 visits).",
    "engagement_quality_score": 94,
    "geo_concentration_detail": "Highly concentrated traffic: US (97%), IN (0%), GB (0%).",
    "referral_strength_detail": "Moderate referral strength at 14% of traffic (~381,110 visits).",
    "search_dependency_detail": "Low search dependency at 25% of total traffic.",
    "engagement_quality_detail": "High engagement (94/100) with 31% bounce rate, 7 pages per visit, and 401-second average duration."
  }
}

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