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Neiman MarcusTraffic decline

neimanmarcus.com traffic declined 60% to 9M monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
9,029,760
Month over month
-60.2%
3-month change
-61%
Global rank
5,956
Top country
US (92%)
Trend
Consecutive decline

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The full record

From the Signal API record

Numbers

Change, 3 months
-61%
Change, month over month
-60.2%
Digital health score
72

Details

Measured month
Jan 2026
Category
e-commerce_and_shopping/e-commerce_and_shopping
Mail visits
109,722
Traffic band
Established
Direct visits
31,435,261
Search visits
18,597,825
Snapshot date
Jan 1, 2026
Social visits
1,590,964
Brand strength
Strong
Referral visits
2,249,294
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
Moderate
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 57% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 72: Engagement 63/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 3% of total visits (~1,590,964 visits).
Engagement quality score
63
Geo concentration detail
Highly concentrated traffic: US (92%), CA (1%), DE (1%).

Extraction

Detected
Feb 12, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/3a150100-eedb-465b-9392-4bb57e9da6eb returns this record as JSON. POST /v1/companies/enrich returns every signal for neimanmarcus.com.

{
  "signal_id": "3a150100-eedb-465b-9392-4bb57e9da6eb",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-02-12T16:52:00.899+00:00",
  "company": {
    "name": "Neiman Marcus",
    "domain": "neimanmarcus.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "neimanmarcus.com traffic declined 60% to 9M monthly visits.",
    "traffic": {
      "2025-11-01": 23149133,
      "2025-12-01": 22681947,
      "2026-01-01": 9029760
    },
    "category": "e-commerce_and_shopping/e-commerce_and_shopping",
    "relevance": 70,
    "engagement": {
      "bounce_rate": 0.444,
      "pages_per_visit": 3.78,
      "avg_visit_duration_seconds": 176
    },
    "global_rank": 5956,
    "mail_visits": 109722,
    "traffic_band": "established",
    "direct_visits": 31435261,
    "search_visits": 18597825,
    "snapshot_date": "2026-01-01",
    "social_visits": 1590964,
    "top_countries": {
      "CA": 0.006,
      "DE": 0.006,
      "GB": 0.004,
      "KR": 0.004,
      "US": 0.922
    },
    "brand_strength": "strong",
    "change_3mo_pct": -61,
    "change_mom_pct": -60.2,
    "referral_visits": 2249294,
    "traffic_sources": {
      "mail": 0.002,
      "paid": 0.015,
      "direct": 0.573,
      "search": 0.339,
      "social": 0.029,
      "referral": 0.041
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 57% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 72: Engagement 63/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~1,590,964 visits).",
    "engagement_quality_score": 63,
    "geo_concentration_detail": "Highly concentrated traffic: US (92%), CA (1%), DE (1%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~2,249,294 visits).",
    "search_dependency_detail": "Low search dependency at 34% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (63/100) with 44% bounce rate, 3.8 pages per visit, and 176-second average duration."
  }
}

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