Nestlé and the NBA Announce Multi-Year Global Marketing Partnership

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  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-10-07T10:00:00+00:00",
  "company": {
    "name": "Nestle",
    "domain": "nestle.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/nestle-et-la-nba-annoncent-un-partenariat-marketing-international-pluriannuel-302900972.html",
    "title": "Nestlé and the NBA Announce Multi-Year Global Marketing Partnership",
    "excerpt": "VEVEY, Switzerland, October 7, 2026 /PRNewswire/ -- Nestlé and the NBA have entered into a new multi-year global marketing partnership that makes Milo, Nescau, and Nesquik official marketing partners of the NBA. This agreement covers 21 markets across four continents and aims to engage fans and encourage youth basketball participation worldwide. This is Nestlé's largest international brand collaboration to date. This partnership reflects the company's strategy of focusing on a reduced number of major global marketing platforms that can be implemented consistently across all markets while ensuring local relevance. It will take effect on January 1, 2027. As part of this collaboration, Nestlé and the NBA will build on their shared commitment to youth sports participation by creating more opportunities for youth and families to take up basketball. This will include actions carried out through select NBA youth basketball development programs and platforms, including Jr. NBA/Jr. WNBA, NBA Basketball School, Junior NBA/Jr. WNBA, the \"Her Time To Play\" initiative, and NBA 3X, and will extend to select NBA events and fan engagement platforms, including the NBA Global Games and NBA House. \"For decades, our brands have believed in the power of sport to bring out the best in everyone,\" said Liberato Milo, Senior Vice President and Head of the Confectionery and Snacks Strategic Business...",
    "summary": "Nestlé entered into a multi-year global marketing partnership with the NBA covering 21 markets, making Milo, Nescau, and Nesquik official marketing partners of the league.",
    "location": "Vevey, Switzerland",
    "planning": true,
    "image_url": "https://mmx.prnewswire.com/media/MS1999830/Nestle-x-NBA.jpg?id=OA2982896&p=facebook",
    "confidence": 0.95,
    "published_at": "2026-10-07T10:00:00Z",
    "location_data": [
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        "city": "Vevey",
        "state": "Vaud",
        "region": "Western Europe",
        "country": "Switzerland",
        "continent": "Europe",
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      }
    ],
    "effective_date": "2027-01-01",
    "article_sentence": "Nestlé and the NBA have entered into a new multi-year global marketing partnership that makes Milo, Nescau, and Nesquik official marketing partners of the NBA.",
    "related_company_name": "National Basketball Association",
    "related_company_domain": "nba.com"
  }
}

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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"nestle.com","limit":20}'