nestle.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 2M.

{
  "signal_id": "33205187-f0af-4413-865d-504dc6819c9c",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:05:21.483+00:00",
  "company": {
    "name": "Nestle",
    "domain": "nestle.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "nestle.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 2M.",
    "traffic": {
      "2026-07-01": 1905363,
      "2026-08-01": 1787279,
      "2026-09-01": 1653774
    },
    "category": "food_and_drink/food_and_drink",
    "relevance": 20.9,
    "ai_traffic": {
      "total_visits": 14866,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 91.233
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.541
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 1.226
        }
      ],
      "traffic_share": 0.009
    },
    "engagement": {
      "bounce_rate": 0.444,
      "pages_per_visit": 3.551,
      "avg_visit_duration_seconds": 146
    },
    "global_rank": 30387,
    "mail_visits": 178608,
    "country_rank": 28401,
    "top_keywords": [
      {
        "cpc": 0.85,
        "name": "nestle",
        "volume": 321830,
        "estimated_value": 31200
      },
      {
        "cpc": 0.73,
        "name": "nestle toll house chocolate chip cookie recipe",
        "volume": 5680,
        "estimated_value": 3740
      },
      {
        "cpc": 0.48,
        "name": "nestle careers",
        "volume": 8780,
        "estimated_value": 3530
      },
      {
        "cpc": 0.12,
        "name": "nestle internship",
        "volume": 11540,
        "estimated_value": 3000
      },
      {
        "cpc": 0.5,
        "name": "nestle chocolate chip cookie recipe",
        "volume": 2170,
        "estimated_value": 2690
      }
    ],
    "traffic_band": "established",
    "category_rank": 108,
    "direct_visits": 560629,
    "search_visits": 281142,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 401867,
    "top_countries": {
      "BR": 0.038,
      "CA": 0.039,
      "ID": 0.045,
      "IN": 0.051,
      "US": 0.219
    },
    "website_title": "nestlé: good food, good life | nestlé global",
    "brand_strength": "moderate",
    "change_3mo_pct": -13.2,
    "change_mom_pct": -7.5,
    "referral_visits": 191838,
    "traffic_sources": {
      "mail": 0.108,
      "paid": 0,
      "direct": 0.339,
      "search": 0.17,
      "social": 0.243,
      "referral": 0.116
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.9% (~14,866 visits). Top: chatgpt.com (91%), gemini.google.com (8%), claude.ai (1%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "5/5",
    "website_description": "nestlé is the world's largest food & beverage company. we unlock the power of food to enhance quality of life for everyone, today and for generations to come.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 34% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 72: Engagement 57/100 (25%), Volume 100/100 (20%), Brand 68/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 9/100 (10%).",
    "social_traffic_detail": "High social traffic at 24% of total visits (~401,867 visits).",
    "engagement_quality_score": 57,
    "geo_concentration_detail": "Diversified traffic: US (22%), IN (5%), ID (5%).",
    "referral_strength_detail": "Moderate referral strength at 12% of traffic (~191,838 visits).",
    "search_dependency_detail": "Low search dependency at 17% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (57/100) with 44% bounce rate, 3.6 pages per visit, and 146-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/33205187-f0af-4413-865d-504dc6819c9c \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"nestle.com","limit":20}'