nestle.com traffic surged 26% to 2M monthly visits.

{
  "signal_id": "0996e1fe-172c-4461-8402-3b86ff28613c",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-08-13T10:59:03.397+00:00",
  "company": {
    "name": "Nestle",
    "domain": "nestle.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "nestle.com traffic surged 26% to 2M monthly visits.",
    "traffic": {
      "2026-05-01": 1658799,
      "2026-06-01": 1509981,
      "2026-07-01": 1905363
    },
    "category": "food_and_drink/food_and_drink",
    "relevance": 70,
    "ai_traffic": {
      "total_visits": 10975,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 70.045
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.121
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 2.081
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.436,
      "pages_per_visit": 3.355,
      "avg_visit_duration_seconds": 149
    },
    "global_rank": 28173,
    "mail_visits": 169577,
    "country_rank": 30948,
    "top_keywords": [
      {
        "cpc": 0.76,
        "name": "nestle",
        "volume": 187390,
        "estimated_value": 27820
      },
      {
        "cpc": 0.38,
        "name": "nestle careers",
        "volume": 11560,
        "estimated_value": 4630
      },
      {
        "cpc": 0.55,
        "name": "toll house chocolate chip cookie recipe",
        "volume": 4510,
        "estimated_value": 4490
      },
      {
        "cpc": 0.61,
        "name": "toll house cookie recipe",
        "volume": 3330,
        "estimated_value": 3960
      },
      {
        "cpc": 1.46,
        "name": "felix",
        "volume": 185090,
        "estimated_value": 3380
      }
    ],
    "traffic_band": "established",
    "category_rank": 125,
    "direct_visits": 735470,
    "search_visits": 280088,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 472530,
    "top_countries": {
      "BR": 0.031,
      "CA": 0.029,
      "ID": 0.18,
      "IN": 0.055,
      "US": 0.175
    },
    "website_title": "nestlé: good food, good life | nestlé global",
    "brand_strength": "moderate",
    "change_3mo_pct": 14.9,
    "change_mom_pct": 26.2,
    "referral_visits": 198158,
    "traffic_sources": {
      "mail": 0.089,
      "paid": 0,
      "direct": 0.386,
      "search": 0.147,
      "social": 0.248,
      "referral": 0.104
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~10,975 visits). Top: chatgpt.com (70%), gemini.google.com (7%), claude.ai (2%), perplexity.ai (0%), copilot.microsoft.com (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "nestlé is the world's largest food & beverage company. we unlock the power of food to enhance quality of life for everyone, today and for generations to come.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 72: Engagement 56/100 (25%), Volume 100/100 (20%), Brand 77/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "High social traffic at 25% of total visits (~472,530 visits).",
    "engagement_quality_score": 56,
    "geo_concentration_detail": "Diversified traffic: ID (18%), US (18%), IN (6%).",
    "referral_strength_detail": "Moderate referral strength at 10% of traffic (~198,158 visits).",
    "search_dependency_detail": "Low search dependency at 15% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (56/100) with 44% bounce rate, 3.4 pages per visit, and 149-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/0996e1fe-172c-4461-8402-3b86ff28613c \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"nestle.com","limit":20}'