Director Richard Barton and Co-CEO Ted Sarandos entered pre-arranged Rule 10b5-1 trading plans to sell up to 25,920 and 643,224 shares, respectively. This represents significant, planned insider selling activity at the highest levels of the company.
Filing excerpt
Richard Barton, a member of the Board of Directors, entered into a pre-arranged stock trading plan pursuant to Rule 10b5-1 on May 4, 2026. Mr. Barton’s plan provides for the potential exercise of vested stock options and the sale of up to 25,920 shares of Netflix common stock.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10qboardChangeGet every 10-Q signal for Netflix and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10q record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/3574a173-abdd-443b-9c84-f7c11594e4cb returns this record as JSON. POST /v1/companies/enrich returns every signal for netflix.com.
{
"signal_id": "3574a173-abdd-443b-9c84-f7c11594e4cb",
"signal_type": "sec-10q",
"signal_subtype": "boardChange",
"detected_at": "2026-07-21T07:03:07.015+00:00",
"company": {
"name": "Netflix",
"domain": "netflix.com"
},
"data": {
"detail": "Director Richard Barton and Co-CEO Ted Sarandos entered pre-arranged Rule 10b5-1 trading plans to sell up to 25,920 and 643,224 shares, respectively. This represents significant, planned insider selling activity at the highest levels of the company.",
"metrics": {
"timeframe": "current_quarter"
},
"summary": "Director Richard Barton and Co-CEO Ted Sarandos adopt large stock sale plans",
"excerpts": "Richard Barton, a member of the Board of Directors, entered into a pre-arranged stock trading plan pursuant to Rule 10b5-1 on May 4, 2026. Mr. Barton’s plan provides for the potential exercise of vested stock options and the sale of up to 25,920 shares of Netflix common stock.",
"relevance": 0.7,
"sentiment": "neutral",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1065280/000106528026000212/nflx-20260630.htm",
"filing_date": "2026-07-17",
"filing_year": 2026,
"fiscal_year": 0,
"fiscal_year_end": "06/30",
"sales_relevance": "Strategic direction shift",
"signal_category": "leadership"
}
}
curl https://signals.autobound.ai/v1/signals/3574a173-abdd-443b-9c84-f7c11594e4cb \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"netflix.com","limit":20}'Long text fields are shortened on this page.
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