Netflix, Amazon, and YouTube Create a Lobby Group in Washington Against Scrutiny of Sports Streaming
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The Streaming Access and Choice Alliance (SACA) will be led by TechNet and responds to Democratic Senator Tammy Baldwin's bill to lower the cost of live sports access. The precedent will set the regulatory debate in Brussels. Netflix, Amazon, and YouTube are registering a lobby group on sports streaming in Washington to curb Congressional scrutiny. The new coalition is called the Streaming Access and Choice Alliance (SACA) and will be led by TechNet, the technology employers' association that brings together major digital platforms in the federal capital. Amazon, YouTube, and Netflix are the three founding members of the vehicle, according to the statement released by the group itself. The official message is textbook. 'Americans want more options and flexibility on how and where to watch their favorite programs, including sports and other live events,' declared Mike Ward, senior vice president of federal policy at TechNet. 'The industry and its customers deserve a dedicated voice in Washington,' the executive added. In its public presentation, SACA states that it was created to 'highlight the benefits that streaming brings to consumers' and 'advocate for pro-competition policies that put the consumer first.' Behind the friendly language is a very recognizable operation in the capital: buying influence before the law is written. The group is registering just as the Capitol...
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