r/PartneredYoutube
YouTube is planning to introduce A/B testing for videos
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So this seems to have slipped under everyone's radar here as I haven't seen any posts about it. We know that A/B testing has been a thing for thumbnails and titles for a while now, but YouTube have recently made an announcement that they will be bringing A/B testing to videos. Yes, videos. https://blog.youtube/news-and-events/innovation-youtube-era-made-on-viewers-creators/ This builds on the incredible success we've seen with other Studio tools like A/B testing, where creators have run more than 40 million experiments to find the perfect titles and thumbnails for their videos since the feature officially launched in 2024. Coming soon, you’ll also be able to test up to three video cuts to see which hook performs best with the new video A/B testing feature. Coming soon, you’ll also be able to test up to three video cuts to see which hook performs best with the new video A/B testing feature. I'm not really sure how to feel about this, where some of your audience will potentially see a different version of the videos to others. Even as a viewer, you could see a different version of the video to someone else. The videos don't even need to be the same length, it seems, so timestamps will be thrown off. What if comments refer to a part of the video that someone else doesn't see? There will apparently be some logic in the background that somehow determines if the videos are...
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[comment u/David_R_Martin_II] Netflix has already applied the vast amount of data to the creative process, and I think the results aren't great.