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A commenter criticized Netflix for applying vast amounts of data to its creative process, suggesting the results have been detrimental to the quality of its content.

What happened

Post: "YouTube is planning to introduce A/B testing for videos"

Source

RedditOct 1, 2026By u/wh1tepointer

r/PartneredYoutube

YouTube is planning to introduce A/B testing for videos

upvotes
57
comments
69

Post

So this seems to have slipped under everyone's radar here as I haven't seen any posts about it. We know that A/B testing has been a thing for thumbnails and titles for a while now, but YouTube have recently made an announcement that they will be bringing A/B testing to videos. Yes, videos. https://blog.youtube/news-and-events/innovation-youtube-era-made-on-viewers-creators/ This builds on the incredible success we've seen with other Studio tools like A/B testing, where creators have run more than 40 million experiments to find the perfect titles and thumbnails for their videos since the feature officially launched in 2024. Coming soon, you’ll also be able to test up to three video cuts to see which hook performs best with the new video A/B testing feature. Coming soon, you’ll also be able to test up to three video cuts to see which hook performs best with the new video A/B testing feature. I'm not really sure how to feel about this, where some of your audience will potentially see a different version of the videos to others. Even as a viewer, you could see a different version of the video to someone else. The videos don't even need to be the same length, it seems, so timestamps will be thrown off. What if comments refer to a part of the video that someone else doesn't see? There will apparently be some logic in the background that somehow determines if the videos are...

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Extracted from these lines

  • [comment u/David_R_Martin_II] Netflix has already applied the vast amount of data to the creative process, and I think the results aren't great.

Comments on the post

5 of 69 comments
  • “I was just now watching the video by Marques Brownlee on this. Looking at this bigger picture, we're getting away from the creative process. Forgive my jumbled thoughts on this, but writers, artists, and directors used to have to make choices and then live with them. Netflix has already applied the vast amount of data to the creative process, and I think the results aren't great. Mr. Beast has d”

    u/David_R_Martin_II60 points · Oct 1, 2026View

  • “This is the worst idea I’ve ever heard. Also the comment section will be a mess if you have viewers watching 2 different versions of a video”

    u/ytbm42 points · Oct 1, 2026View

  • “Good for AI slop since it takes basically no time to make different cuts. I won't be using this.”

    u/Opposite-Lobster888833 points · Oct 1, 2026View

  • “This sounds like stupid idea from.a business standpoint because they are doubling their data storage requirements.”

    u/HotUKTakes32 points · Oct 1, 2026View

  • “lol this sounds horrible. I can barely finish one cut, now I gotta make three? 😂 I guess if it’s simple things like trying different backing music then it might serve a purpose. But I don’t think this will be something most folks use.”

    u/VJ4rawr216 points · Oct 1, 2026View

Extracted by Autobound

From the Signal API record
Signal
Customer feedback

What this signalsUser posts often show product pain before it reaches reviews or churn.

Subreddit
r/PartneredYoutube

The full record

From the Signal API record

Numbers

Mentions
2

Details

Timing
Ongoing state
Category
General
Virality
High
Post kind
Multi media
Prominence
Aside
Company's role
Vendor

Topics and mentions

Topics

  • data-driven content
  • creative process
  • streaming

Flair

  • Informative

Extraction

Sentiment
Negative
Detected
Oct 1, 2026
signal_type
reddit-company
signal_subtype
customerFeedback

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This page shows a preview. The full reddit-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

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  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/96ac601a-18c6-52e1-a2f4-d3b00d5251d4 returns this record as JSON. POST /v1/companies/enrich returns every signal for netflix.com.

{
  "signal_id": "96ac601a-18c6-52e1-a2f4-d3b00d5251d4",
  "signal_type": "reddit-company",
  "signal_subtype": "customerFeedback",
  "detected_at": "2026-10-01T08:07:51+00:00",
  "company": {
    "name": "Netflix",
    "domain": "netflix.com"
  },
  "data": {
    "nsfw": false,
    "stage": "none",
    "awards": 0,
    "timing": "ongoing_state",
    "topics": [
      "data-driven content",
      "creative process",
      "streaming"
    ],
    "post_id": "1wutph0",
    "summary": "A commenter criticized Netflix for applying vast amounts of data to its creative process, suggesting the results have been detrimental to the quality of its content.",
    "category": "general",
    "comments": [
      {
        "url": "https://www.reddit.com/r/PartneredYoutube/comments/1wutph0/comment/pd69fnk/",
        "depth": 0,
        "score": 60,
        "author": "David_R_Martin_II",
        "excerpt": "I was just now watching the video by Marques Brownlee on this.\n\n Looking at this bigger picture, we're getting away from the creative process. Forgive my jumbled thoughts on this, but writers, artists, and directors used to have to make choices and then live with them. Netflix has already applied the vast amount of data to the creative process, and I think the results aren't great. Mr. Beast has d",
        "posted_at": "2026-10-01T09:07:19.000Z",
        "author_url": "https://www.reddit.com/user/David_R_Martin_II/"
      },
      {
        "url": "https://www.reddit.com/r/PartneredYoutube/comments/1wutph0/comment/pd67eek/",
        "depth": 0,
        "score": 42,
        "author": "ytbm",
        "excerpt": "This is the worst idea I’ve ever heard.\n\n Also the comment section will be a mess if you have viewers watching 2 different versions of a video",
        "posted_at": "2026-10-01T08:49:34.000Z",
        "author_url": "https://www.reddit.com/user/ytbm/"
      },
      {
        "url": "https://www.reddit.com/r/PartneredYoutube/comments/1wutph0/comment/pd6b8om/",
        "depth": 0,
        "score": 33,
        "author": "Opposite-Lobster8888",
        "excerpt": "Good for AI slop since it takes basically no time to make different cuts. I won't be using this.",
        "posted_at": "2026-10-01T09:22:51.000Z",
        "author_url": "https://www.reddit.com/user/Opposite-Lobster8888/"
      },
      {
        "url": "https://www.reddit.com/r/PartneredYoutube/comments/1wutph0/comment/pd66w70/",
        "depth": 0,
        "score": 32,
        "author": "HotUKTakes",
        "excerpt": "This sounds like stupid idea from.a business standpoint because they are doubling their data storage requirements.",
        "posted_at": "2026-10-01T08:45:09.000Z",
        "author_url": "https://www.reddit.com/user/HotUKTakes/"
      },
      {
        "url": "https://www.reddit.com/r/PartneredYoutube/comments/1wutph0/comment/pd65lyi/",
        "depth": 0,
        "score": 16,
        "author": "VJ4rawr2",
        "excerpt": "lol this sounds horrible. I can barely finish one cut, now I gotta make three? 😂\n\n I guess if it’s simple things like trying different backing music then it might serve a purpose.\n\n But I don’t think this will be something most folks use.",
        "posted_at": "2026-10-01T08:33:51.000Z",
        "author_url": "https://www.reddit.com/user/VJ4rawr2/"
      },
      {
        "url": "https://www.reddit.com/r/PartneredYoutube/comments/1wutph0/comment/pd66obt/",
        "depth": 0,
        "score": 11,
        "author": "ionhowto",
        "excerpt": "Dynamic thumbnails is a bigger change for me.",
        "posted_at": "2026-10-01T08:43:15.000Z",
        "author_url": "https://www.reddit.com/user/ionhowto/"
      },
      {
        "url": "https://www.reddit.com/r/PartneredYoutube/comments/1wutph0/comment/pd63ck4/",
        "depth": 0,
        "score": 9,
        "author": "B_Bearington",
        "excerpt": "Honestly, I don't see people going through the work for something that probably won't give them good results. I thought A/B testing thumbnails was good, until I started to feel like it was hurting video performance. I already make the video the best way I think it should be and without having audience data, I don't know if I'm right or wrong. Sometimes I'm wrong and a video flops. I then pull it a",
        "posted_at": "2026-10-01T08:13:45.000Z",
        "author_url": "https://www.reddit.com/user/B_Bearington/"
      },
      {
        "url": "https://www.reddit.com/r/PartneredYoutube/comments/1wutph0/comment/pd6j4bx/",
        "depth": 0,
        "score": 8,
        "author": "Xhoorthul",
        "excerpt": "This is a bad idea at first glance, however, I'm gonna have a lot of fun with it making two videos with similar but opposing ideas and watch everyone confused in the comments",
        "posted_at": "2026-10-01T10:26:42.000Z",
        "author_url": "https://www.reddit.com/user/Xhoorthul/"
      }
    ],
    "evidence": [
      "[comment u/David_R_Martin_II] Netflix has already applied the vast amount of data to the creative process, and I think the results aren't great."
    ],
    "virality": "high",
    "post_date": "2026-10-01T08:07:51.000Z",
    "post_kind": "multi_media",
    "post_text": "So this seems to have slipped under everyone's radar here as I haven't seen any posts about it. We know that A/B testing has been a thing for thumbnails and titles for a while now, but YouTube have recently made an announcement that they will be bringing A/B testing to videos. Yes, videos.\n\nhttps://blog.youtube/news-and-events/innovation-youtube-era-made-on-viewers-creators/\n\nThis builds on the incredible success we've seen with other Studio tools like A/B testing, where creators have run more than 40 million experiments to find the perfect titles and thumbnails for their videos since the feature officially launched in 2024. Coming soon, you’ll also be able to test up to three video cuts to see which hook performs best with the new video A/B testing feature. Coming soon, you’ll also be able to test up to three video cuts to see which hook performs best with the new video A/B testing feature.\n\nI'm not really sure how to feel about this, where some of your audience will potentially see a different version of the videos to others. Even as a viewer, you could see a different version of the video to someone else. The videos don't even need to be the same length, it seems, so timestamps will be thrown off. What if comments refer to a part of the video that someone else doesn't see? There will apparently be some logic in the background that somehow determines if the videos are...",
    "sentiment": "negative",
    "subreddit": "PartneredYoutube",
    "post_flair": [
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    ],
    "post_title": "YouTube is planning to introduce A/B testing for videos",
    "prominence": "aside",
    "source_url": "https://www.reddit.com/r/PartneredYoutube/comments/1wutph0/youtube_is_planning_to_introduce_ab_testing_for/",
    "entity_role": "vendor",
    "post_author": "wh1tepointer",
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    "total_upvotes": 57,
    "comments_total": 69,
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    "post_author_url": "https://www.reddit.com/user/wh1tepointer/",
    "signal_category": "feedback",
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