New Balance promotes Tracy Knauer to SVP, North America.

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  "signal_type": "news",
  "signal_subtype": "promotes",
  "detected_at": "2026-04-16T00:00:00+00:00",
  "company": {
    "name": "New Balance",
    "domain": "newbalance.com"
  },
  "data": {
    "url": "https://sgbonline.com/new-balance-promotes-tracy-knauer-to-svp-north-america",
    "title": "New Balance promotes Tracy Knauer to SVP, North America.",
    "contact": "Tracy Knauer",
    "excerpt": "New Balance promotes Tracy Knauer to SVP, North America.\n\nApril 16, 2026\n\nNew Balance Athletics, Inc. has promoted Tracy Knauer, most recently VP of North America Marketing, E-commerce and Consumer Analytics, to senior vice president of North America.\n\nKnauer has been with New Balance for over 20 years, in roles spanning Marketing, Product, Sales, and DTC Operations.\n\n\"Tracy is an experienced industry leader with a deep understanding of our business, our brand and our consumer,\" said Joe Preston, New Balance president and CEO. \"She is a talented and team-focused executive who embraces our brand's core values and will drive continued momentum for our North American region.\"\n\n\"I'm excited to take on this role that reflects my strong commitment to New Balance and our valued partners in the region,\" said Knauer. \"We have an incredible North American team, and together we will continue to drive meaningful growth, innovation and opportunity for the brand and the business.\"\n\nKnauer joined New Balance in 2005 as the marketing manager for North America Activation, Wholesale, and Retail Marketing. Other roles have included senior director of North America Marketing, general manager of North America Digital Wholesale, and general manager of Global Accessories and Licensing.\n\nKnauer added on a LinkedIn post, \"Over more than two decades at New Balance, I've had a front row seat to the...",
    "summary": "New Balance, Inc. promoted Tracy Knauer to senior vice president of North America on Apr 1st '26.",
    "category": "promotes",
    "found_at": "2026-04-16T00:00:00Z",
    "planning": false,
    "image_url": "https://sgbonline.com/wp-content/themes/SGB/images/logo.svg",
    "job_title": "senior vice president of North America",
    "confidence": 0.8874,
    "published_at": "2026-04-16T00:00:00Z",
    "effective_date": "2026-04-01",
    "job_title_tags": [
      "directors"
    ],
    "article_sentence": "New Balance Athletics, Inc. has promoted Tracy Knauer, most recently VP of North America Marketing, E-commerce and Consumer Analytics, to senior vice president of North America."
  }
}

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