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New BalanceLaunch

76ers Star Tyrese Maxey Unveils Major Move Before Title-or-Bust Season

What happened

New Balance has officially launched the Maxey v1, the first signature shoe for Philadelphia 76ers player Tyrese Maxey, which will be available worldwide on October 2.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Tyrese Maxey 's rise from the 21st pick in the NBA draft to the face of the Philadelphia 76ers now comes with another distinction: his own signature shoe. New Balance officially unveiled the Maxey v1 on Sunday, calling it the first signature model of Maxey's career. The shoe will launch worldwide Oct. 2 at NewBalance.com and select retailers with a suggested price of $129.99. The announcement arrives as Maxey prepares for the most anticipated Sixers season in years. LeBron James and Jaylen Brown have joined a roster already featuring Maxey, Joel Embiid and VJ Edgecombe, transforming Philadelphia from a playoff hopeful into a championship-or-bust contender. For Maxey, the shoe represents both his growing profile and the work that brought him here. The low-cut Maxey v1 was designed to reflect the speed and sharp changes of direction that define Maxey's game. It features FuelCell cushioning, a dual-rail plate system and multidirectional traction. Its lifestyle influences include lacing inspired by the New Balance 2002 and sculpted outriggers drawn from the brand's 9060 model. "I wanted my shoe to have an iconic look that you don't need to see the 'N' to know it's a New Balance shoe," Maxey said in the company's announcement. Getty A detail view of a pair of New Balance shoes worn by Tyrese Maxey of the Philadelphia 76ers against the New York Knicks during the first quarter in...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Maxey v1
Takes effect
Oct 2, 2026

The full record

From the Signal API record

Numbers

Amount (USD)
$129

Details

Release type
Model

Topics and mentions

Product tags

  • fashion

Extraction

Confidence
90%
Detected
Aug 10, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/ebe5ef9b-a74e-784e-ca7c-ff2f8c96ea70 returns this record as JSON. POST /v1/companies/enrich returns every signal for newbalance.com.

{
  "signal_id": "ebe5ef9b-a74e-784e-ca7c-ff2f8c96ea70",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-08-10T20:47:01+00:00",
  "company": {
    "name": "New Balance",
    "domain": "newbalance.com"
  },
  "data": {
    "url": "https://heavy.com/sports/nba/philadelphia-76ers/tyrese-maxey-signature-shoe-76ers/",
    "title": "76ers Star Tyrese Maxey Unveils Major Move Before Title-or-Bust Season - heavy.com",
    "excerpt": "Tyrese Maxey ’s rise from the 21st pick in the NBA draft to the face of the Philadelphia 76ers now comes with another distinction: his own signature shoe. New Balance officially unveiled the Maxey v1 on Sunday, calling it the first signature model of Maxey’s career. The shoe will launch worldwide Oct. 2 at NewBalance.com and select retailers with a suggested price of $129.99. The announcement arrives as Maxey prepares for the most anticipated Sixers season in years. LeBron James and Jaylen Brown have joined a roster already featuring Maxey, Joel Embiid and VJ Edgecombe , transforming Philadelphia from a playoff hopeful into a championship-or-bust contender. For Maxey, the shoe represents both his growing profile and the work that brought him here. The low-cut Maxey v1 was designed to reflect the speed and sharp changes of direction that define Maxey’s game. It features FuelCell cushioning, a dual-rail plate system and multidirectional traction. Its lifestyle influences include lacing inspired by the New Balance 2002 and sculpted outriggers drawn from the brand’s 9060 model. “I wanted my shoe to have an iconic look that you don’t need to see the ‘N’ to know it’s a New Balance shoe,” Maxey said in the company’s announcement. Getty A detail view of a pair of New Balance shoes worn by Tyrese Maxey of the Philadelphia 76ers against the New York Knicks during the first quarter in...",
    "product": "Maxey v1",
    "summary": "New Balance has officially launched the Maxey v1, the first signature shoe for Philadelphia 76ers player Tyrese Maxey, which will be available worldwide on October 2.",
    "planning": true,
    "image_url": "https://heavy.com/wp-content/uploads/2026/08/new-york-knicks-v-philadelphia-76ers-game-four-philadelphia-pennsylvania-1.jpg?quality=65&strip=all",
    "confidence": 0.9,
    "product_data": {
      "name": "Maxey v1",
      "full_text": "the Maxey v1",
      "fuzzy_match": false,
      "release_type": "model"
    },
    "product_tags": [
      "fashion"
    ],
    "published_at": "2026-08-10T20:47:01Z",
    "effective_date": "2026-10-02",
    "article_sentence": "New Balance officially unveiled the Maxey v1 on Sunday, calling it the first signature model of Maxey’s career.",
    "amount_normalized": 129
  }
}

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