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New BalanceNew customer

New Balance’s Skowhegan factory lands military sneaker contract

What happened

New Balance has been awarded a three-year contract by the Defense Logistics Agency to supply athletic sneakers for the U.S. military, with a minimum of 22,000 pairs to be purchased annually.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

SKOWHEGAN, Maine (WABI) - The New Balance Factory in Skowhegan will be making athletic sneakers for the military. Senator Susan Collins announced that New Balance was awarded a contract with the Defense Logistics Agency. It is a three-year contract. In the agreement, the Defense Logistics Agency would purchase a minimum 22,000 pairs of shoes each year. Under the contract, the agency could also purchase a grand total of 540,000 pairs of sneakers from New Balance. Copyright 2026 WABI. All rights reserved.

wabi.tv/2026/09/18/new-balances-skowhegan-factory-lands-military-snea...Read the full source

Extracted by Autobound

From the Signal API record
Event
New customer

What this signalsA new customer often means more work to staff, deliver and support.

Stories
2
Location
Skowhegan, Maine, United States

Companies

  • Defense Logistics AgencyClientdla.mil

More new customer signals at other companies

The full record

From the Signal API record

Numbers

Stories about this event
2

Extraction

Confidence
90%
Detected
Sep 18, 2026
signal_type
news
signal_subtype
signs_new_client

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/b92b60ff-b24a-13ab-1ff5-df85271d8d74 returns this record as JSON. POST /v1/companies/enrich returns every signal for newbalance.com.

{
  "signal_id": "b92b60ff-b24a-13ab-1ff5-df85271d8d74",
  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-09-18T16:44:00+00:00",
  "company": {
    "name": "New Balance",
    "domain": "newbalance.com"
  },
  "data": {
    "url": "https://www.wabi.tv/2026/09/18/new-balances-skowhegan-factory-lands-military-sneaker-contract/?outputType=amp",
    "title": "New Balance’s Skowhegan factory lands military sneaker contract - WABI",
    "excerpt": "SKOWHEGAN, Maine (WABI) - The New Balance Factory in Skowhegan will be making athletic sneakers for the military. Senator Susan Collins announced that New Balance was awarded a contract with the Defense Logistics Agency. It is a three-year contract. In the agreement, the Defense Logistics Agency would purchase a minimum 22,000 pairs of shoes each year. Under the contract, the agency could also purchase a grand total of 540,000 pairs of sneakers from New Balance. Copyright 2026 WABI. All rights reserved.",
    "summary": "New Balance has been awarded a three-year contract by the Defense Logistics Agency to supply athletic sneakers for the U.S. military, with a minimum of 22,000 pairs to be purchased annually.",
    "location": "Skowhegan, Maine, USA",
    "planning": false,
    "confidence": 0.9,
    "published_at": "2026-09-18T16:44:00Z",
    "location_data": [
      {
        "city": "Skowhegan",
        "state": "Maine",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Senator Susan Collins announced that New Balance was awarded a contract with the Defense Logistics Agency.",
    "related_company_name": "Defense Logistics Agency",
    "related_company_domain": "dla.mil"
  }
}

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