nianticlabs.com shows sustained growth with 3 consecutive months of increases, up 37% overall to 8M.
What happened
Minimal AI traffic at 0.2% (~12,763 visits). Top: chatgpt.com (83%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained growth
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 8,211,575
- Month over month
- +21.9%
- 3-month change
- +37.2%
- Top country
- US (29%)
- Measured month
- Jul 2026
- Trend
- Consecutive growth
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- YouTube*NIANTIC/SCOPELY PAUSE GO FEST TICKET SALES BECAUSE... MEGA MEWTWO LOCATION CARDS* Pokemon GO newsYouTube
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The full record
From the Signal API recordNumbers
- Change, 3 months
- +37.2%
- Change, month over month
- +21.9%
- Digital health score
- 56
Details
- Category
- games/games
- Mail visits
- 205,289
- Traffic band
- Established
- Direct visits
- 3,399,592
- Search visits
- 952,543
- Small website
- Yes
- Snapshot date
- Jul 1, 2026
- Social visits
- 312,040
- Website title
- Scopely Explore Social Media Promotion Terms and Conditions
- Brand strength
- Strong
- Referral visits
- 3,087,552
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.2% (~12,763 visits). Top: chatgpt.com (83%).
- Geo concentration
- Moderately concentrated
- Search dependency
- Low
- Consecutive months
- 3
- Engagement quality
- Moderate
- Brand keyword ratio
- 2/5
- Website description
- Join the Niantic User Research Panel and help us shape the future of our games!
- Digital health label
- Good
- Social traffic level
- Low
- Brand strength detail
- Strong brand recognition with 41% direct traffic. Brand keyword ratio: 2/5.
- Digital health detail
- Score 56: Engagement 44/100 (25%), Volume 100/100 (20%), Brand 83/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 2/100 (10%).
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
sustainedGrowth
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/6d48d680-044a-4651-8649-db4293563250 returns this record as JSON. POST /v1/companies/enrich returns every signal for nianticlabs.com.
{
"signal_id": "6d48d680-044a-4651-8649-db4293563250",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedGrowth",
"detected_at": "2026-08-13T10:38:34.119+00:00",
"company": {
"name": "Niantic",
"domain": "nianticlabs.com"
},
"data": {
"trend": "consecutive_growth",
"summary": "nianticlabs.com shows sustained growth with 3 consecutive months of increases, up 37% overall to 8M.",
"traffic": {
"2026-05-01": 5984239,
"2026-06-01": 6734549,
"2026-07-01": 8211575
},
"category": "games/games",
"relevance": 61.4,
"ai_traffic": {
"total_visits": 12763,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 83.494
}
],
"traffic_share": 0.002
},
"engagement": {
"bounce_rate": 0.59,
"pages_per_visit": 3.574,
"avg_visit_duration_seconds": 97
},
"mail_visits": 205289,
"top_keywords": [
{
"cpc": 1.27,
"name": "niantic wayfarer",
"volume": 12500,
"estimated_value": 44300
},
{
"cpc": 2.59,
"name": "niantic",
"volume": 37410,
"estimated_value": 34590
},
{
"cpc": 0.63,
"name": "wayfarer",
"volume": 76510,
"estimated_value": 13630
},
{
"cpc": 2.7,
"name": "campfire",
"volume": 103350,
"estimated_value": 5580
},
{
"name": "pokemon go campfire",
"volume": 3900,
"estimated_value": 5150
}
],
"traffic_band": "established",
"direct_visits": 3399592,
"search_visits": 952543,
"small_website": true,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 312040,
"top_countries": {
"CA": 0.04,
"DE": 0.038,
"JP": 0.049,
"TW": 0.062,
"US": 0.289
},
"website_title": "Scopely Explore Social Media Promotion Terms and Conditions",
"brand_strength": "strong",
"change_3mo_pct": 37.2,
"change_mom_pct": 21.9,
"referral_visits": 3087552,
"traffic_sources": {
"mail": 0.025,
"paid": 0,
"direct": 0.414,
"search": 0.116,
"social": 0.038,
"referral": 0.376
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.2% (~12,763 visits). Top: chatgpt.com (83%).",
"geo_concentration": "moderately_concentrated",
"referral_strength": "strong",
"search_dependency": "low",
"consecutive_months": 3,
"engagement_quality": "moderate",
"brand_keyword_ratio": "2/5",
"website_description": "Join the Niantic User Research Panel and help us shape the future of our games!",
"digital_health_label": "good",
"digital_health_score": 56,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 41% direct traffic. Brand keyword ratio: 2/5.",
"digital_health_detail": "Score 56: Engagement 44/100 (25%), Volume 100/100 (20%), Brand 83/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 2/100 (10%).",
"social_traffic_detail": "Low social traffic at 4% of total visits (~312,040 visits).",
"engagement_quality_score": 44,
"geo_concentration_detail": "Moderately concentrated traffic: US (29%), TW (6%), JP (5%).",
"referral_strength_detail": "Strong referral strength at 38% of traffic (~3,087,552 visits).",
"search_dependency_detail": "Low search dependency at 12% of total traffic.",
"engagement_quality_detail": "Moderate engagement (44/100) with 59% bounce rate, 3.6 pages per visit, and 97-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/6d48d680-044a-4651-8649-db4293563250 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"nianticlabs.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.