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NianticSustained growth

nianticlabs.com shows sustained growth with 3 consecutive months of increases, up 37% overall to 8M.

What happened

Minimal AI traffic at 0.2% (~12,763 visits). Top: chatgpt.com (83%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
8,211,575
Month over month
+21.9%
3-month change
+37.2%
Top country
US (29%)
Measured month
Jul 2026
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Change, 3 months
+37.2%
Change, month over month
+21.9%
Digital health score
56

Details

Category
games/games
Mail visits
205,289
Traffic band
Established
Direct visits
3,399,592
Search visits
952,543
Small website
Yes
Snapshot date
Jul 1, 2026
Social visits
312,040
Website title
Scopely Explore Social Media Promotion Terms and Conditions
Brand strength
Strong
Referral visits
3,087,552
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.2% (~12,763 visits). Top: chatgpt.com (83%).
Geo concentration
Moderately concentrated
Search dependency
Low
Consecutive months
3
Engagement quality
Moderate
Brand keyword ratio
2/5
Website description
Join the Niantic User Research Panel and help us shape the future of our games!
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 41% direct traffic. Brand keyword ratio: 2/5.
Digital health detail
Score 56: Engagement 44/100 (25%), Volume 100/100 (20%), Brand 83/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 2/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/6d48d680-044a-4651-8649-db4293563250 returns this record as JSON. POST /v1/companies/enrich returns every signal for nianticlabs.com.

{
  "signal_id": "6d48d680-044a-4651-8649-db4293563250",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-08-13T10:38:34.119+00:00",
  "company": {
    "name": "Niantic",
    "domain": "nianticlabs.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "nianticlabs.com shows sustained growth with 3 consecutive months of increases, up 37% overall to 8M.",
    "traffic": {
      "2026-05-01": 5984239,
      "2026-06-01": 6734549,
      "2026-07-01": 8211575
    },
    "category": "games/games",
    "relevance": 61.4,
    "ai_traffic": {
      "total_visits": 12763,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 83.494
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.59,
      "pages_per_visit": 3.574,
      "avg_visit_duration_seconds": 97
    },
    "mail_visits": 205289,
    "top_keywords": [
      {
        "cpc": 1.27,
        "name": "niantic wayfarer",
        "volume": 12500,
        "estimated_value": 44300
      },
      {
        "cpc": 2.59,
        "name": "niantic",
        "volume": 37410,
        "estimated_value": 34590
      },
      {
        "cpc": 0.63,
        "name": "wayfarer",
        "volume": 76510,
        "estimated_value": 13630
      },
      {
        "cpc": 2.7,
        "name": "campfire",
        "volume": 103350,
        "estimated_value": 5580
      },
      {
        "name": "pokemon go campfire",
        "volume": 3900,
        "estimated_value": 5150
      }
    ],
    "traffic_band": "established",
    "direct_visits": 3399592,
    "search_visits": 952543,
    "small_website": true,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 312040,
    "top_countries": {
      "CA": 0.04,
      "DE": 0.038,
      "JP": 0.049,
      "TW": 0.062,
      "US": 0.289
    },
    "website_title": "Scopely Explore Social Media Promotion Terms and Conditions",
    "brand_strength": "strong",
    "change_3mo_pct": 37.2,
    "change_mom_pct": 21.9,
    "referral_visits": 3087552,
    "traffic_sources": {
      "mail": 0.025,
      "paid": 0,
      "direct": 0.414,
      "search": 0.116,
      "social": 0.038,
      "referral": 0.376
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~12,763 visits). Top: chatgpt.com (83%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "Join the Niantic User Research Panel and help us shape the future of our games!",
    "digital_health_label": "good",
    "digital_health_score": 56,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 41% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 56: Engagement 44/100 (25%), Volume 100/100 (20%), Brand 83/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~312,040 visits).",
    "engagement_quality_score": 44,
    "geo_concentration_detail": "Moderately concentrated traffic: US (29%), TW (6%), JP (5%).",
    "referral_strength_detail": "Strong referral strength at 38% of traffic (~3,087,552 visits).",
    "search_dependency_detail": "Low search dependency at 12% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (44/100) with 59% bounce rate, 3.6 pages per visit, and 97-second average duration."
  }
}

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