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NikePartnership ended

French soccer star Kylian Mbappe splits with Nike, partners with On

What happened

French soccer star Kylian Mbappe has ended his endorsement partnership with Nike, which he first signed with in 2006.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Sept. 18 (UPI) -- French striker Kylian Mbappe split with Nike and partnered with On, the Swiss sportswear brand announced Friday. The 27-year-old, who first signed with Nike in 2006, will serve as a global ambassador for the brand. On also announced that French soccer legend Thierry Henry will serve as director of football. "From the beginning, what drew me to On was the opportunity to build something entirely new together that will help shape tomorrow's game," Mbappe said. "I want to bring my experience and perspective into what we create, push what's possible through innovation, and always stay true to the joy of football. We have a shared dream, and this is only the beginning." On, which started in 2010 with an emphasis on running shoe production, added tennis icon Roger Federer as a co-owner in 2019. Friday's announcement marked the brand's entrance into the football market. Mbappe became the first player in history to win multiple Golden Boots after scoring a tournament-best 10 goals at the 2026 World Cup. He also became the all-time leading scorer in tournament history, pushing his career World Cup total to 22. He also holds records for the most goals in France and Paris Saint-German history. "Football doesn't need another sportswear brand to do more of the same," On founder and co-CEO David Allemann said. "Football needs new ideas and a challenge to what is possible...

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Extracted by Autobound

From the Signal API record
Event
Partnership ended

What this signalsAn ended partnership often leaves a gap another vendor can fill.

Takes effect
Sep 18, 2026

More partnership ended signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Sep 18, 2026
signal_type
news
signal_subtype
ends_partnership_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/9eeba263-dad2-ee45-0459-fec8ece0c155 returns this record as JSON. POST /v1/companies/enrich returns every signal for nike.com.

{
  "signal_id": "9eeba263-dad2-ee45-0459-fec8ece0c155",
  "signal_type": "news",
  "signal_subtype": "ends_partnership_with",
  "detected_at": "2026-09-18T17:37:22+00:00",
  "company": {
    "name": "Nike",
    "domain": "nike.com"
  },
  "data": {
    "url": "https://www.upi.com/Sports_News/Soccer/2026/09/18/switzerland-Kylian-Mbappe-splits-Nike-joins-On/8601789751042/",
    "title": "French soccer star Kylian Mbappe splits with Nike, partners with On - upi.com",
    "excerpt": "Sept. 18 (UPI) -- French striker Kylian Mbappe split with Nike and partnered with On, the Swiss sportswear brand announced Friday. The 27-year-old, who first signed with Nike in 2006, will serve as a global ambassador for the brand. On also announced that French soccer legend Thierry Henry will serve as director of football. \"From the beginning, what drew me to On was the opportunity to build something entirely new together that will help shape tomorrow's game,\" Mbappe said. \"I want to bring my experience and perspective into what we create, push what's possible through innovation, and always stay true to the joy of football. We have a shared dream, and this is only the beginning.\" On, which started in 2010 with an emphasis on running shoe production, added tennis icon Roger Federer as a co-owner in 2019. Friday's announcement marked the brand's entrance into the football market. Mbappe became the first player in history to win multiple Golden Boots after scoring a tournament-best 10 goals at the 2026 World Cup. He also became the all-time leading scorer in tournament history, pushing his career World Cup total to 22. He also holds records for the most goals in France and Paris Saint-German history. \"Football doesn't need another sportswear brand to do more of the same,\" On founder and co-CEO David Allemann said. \"Football needs new ideas and a challenge to what is possible...",
    "summary": "French soccer star Kylian Mbappe has ended his endorsement partnership with Nike, which he first signed with in 2006.",
    "planning": false,
    "image_url": "https://cdnph.upi.com/sv/ph/og/upi/8601789751042/2026/1/2273d7aaaa416f40e90c5f9c0f294e02/v1.5/French-soccer-star-Kylian-Mbappe-splits-with-Nike-partners-with-On.jpg",
    "confidence": 0.9,
    "published_at": "2026-09-18T17:37:22Z",
    "effective_date": "2026-09-18",
    "article_sentence": "Sept. 18 (UPI) -- French striker Kylian Mbappe split with Nike and partnered with On, the Swiss sportswear brand announced Friday."
  }
}

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