Nike, Asics, Decathlon ramp up India bets as sports goods, apparel manufacturing expected to reach $10 billion by 2030

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    "url": "https://www.livemint.com/news/nike-asics-decathlon-ramp-up-india-bets-as-sports-goods-apparel-manufacturing-expected-to-reach-10-billion-by-2030-11793269860543.html",
    "title": "Nike, Asics, Decathlon ramp up India bets as sports goods, apparel manufacturing expected to reach $10 billion by 2030 - Livemint",
    "excerpt": "India’s sports industry is estimated to be worth $19 billion and is projected to grow at a compound annual growth rate (CAGR) of 12-14% to reach $40 billion by 2030, and the sports goods, equipment and apparel manufacturing segment is valued at $6.7 billion and is expected to expand to $10 billion by the end of 2030, according to KPMG India, as rising participation in running and fitness, growing demand for performance footwear and investments by global sportswear brands reshape the market, according to a report by KPMG India.Global sportswear companies, including Nike and ASICS, are stepping up efforts to tap the opportunity through India-specific products, retail expansion, marathon partnerships and running communities. Decathlon, meanwhile, is expanding its domestic manufacturing capabilities and expects its running business in India to double over the next four years.The growth outlook comes amid increasing participation in recreational running, with India hosting around 2,000 running events in 2025, compared with 500-600 in 2018, according to Decathlon Sports India CEO Sankar Chatterjee.Nike unveils India-specific running shoe amid global sales pressureNike unveiled its first running shoe designed specifically for India on October 28, marking a push to attract consumers in a market where running and fitness are gaining popularity.The shoe, called Vegam Run, is scheduled...",
    "product": "Vegam Run",
    "summary": "Nike unveiled its India-specific running shoe Vegam Run, scheduled to launch on Flipkart on November 1.",
    "location": "India",
    "planning": true,
    "image_url": "https://www.livemint.com/lm-img/img/2026/10/29/1600x900/logo/shoes_1793271478067_OlAp_1793271497723_b1Yj_29b4d443-0a83-4866-9f62-70139c3227e2_5ULo.png",
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    "product_data": {
      "name": "Vegam Run",
      "full_text": "running shoe, called Vegam Run",
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      "release_type": "model"
    },
    "product_tags": [
      "fashion"
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    "published_at": "2026-10-29T10:58:43Z",
    "location_data": [
      {
        "region": "Southern Asia",
        "country": "India",
        "continent": "Asia",
        "fuzzy_match": false
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    ],
    "effective_date": "2026-11-01",
    "article_sentence": "The shoe, called Vegam Run, is scheduled to launch on Indian e-commerce platform Flipkart on November 1 at a price of ₹3,795, or around $40."
  }
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