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NikeTraffic snapshot

nike.com received 113M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.5% (~562,224 visits). Top: chatgpt.com (90%), gemini.google.com (5%), perplexity.ai (3%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
113,269,471
Month over month
-3.2%
3-month change
+3.5%
Global rank
300
Top country
US (41%)
Trend
Fluctuating

The full record

From the Signal API record

Numbers

Country rank
163
Category rank
5
Change, 3 months
+3.5%
Change, month over month
-3.2%
Digital health score
70

Details

Measured month
Jun 2026
Category
lifestyle/fashion_and_apparel
Mail visits
1,925,581
Traffic band
Dominant
Direct visits
31,602,182
Search visits
54,482,616
Small website
No
Snapshot date
Jun 1, 2026
Social visits
5,776,743
Website title
Nike. Just Do It
Brand strength
Moderate
Referral visits
3,851,162
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~562,224 visits). Top: chatgpt.com (90%), gemini.google.com (5%), perplexity.ai (3%), claude.ai (0%).
Geo concentration
Moderately concentrated
Referral strength
Weak
Consecutive months
1
Brand keyword ratio
3/5
Website description
Nike delivers innovative products, experiences and services to inspire athletes.
Country rank country
US
Digital health label
Good
Brand strength detail
Moderate brand recognition with 28% direct traffic. Brand keyword ratio: 3/5.
Digital health detail
Score 70: Engagement 68/100 (25%), Volume 100/100 (20%), Brand 56/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).
Social traffic detail
Moderate social traffic at 5% of total visits (~5,776,743 visits).

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/a0d85a14-ffd0-47c4-8e16-9c93ee799cf0 returns this record as JSON. POST /v1/companies/enrich returns every signal for nike.com.

{
  "signal_id": "a0d85a14-ffd0-47c4-8e16-9c93ee799cf0",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-07-16T05:48:10.513+00:00",
  "company": {
    "name": "Nike",
    "domain": "nike.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "nike.com received 113M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-04-01": 109416925,
      "2026-05-01": 117007744,
      "2026-06-01": 113269471
    },
    "category": "lifestyle/fashion_and_apparel",
    "relevance": 12.8,
    "ai_traffic": {
      "top_prompts": [
        "What are the key differences between lightweight running shoes designed for speed and cushioned running shoes built for long-distance comfort, and how should I choose between them based on my weekly mileage and running goals?",
        "Can you recommend training shoes for someone with a neutral gait who runs on mixed surfaces (road and light trail) and experiences occasional knee discomfort, including features to prioritize and what to avoid?",
        "How should I care for and maintain performance athletic shoes to extend their lifespan, including cleaning methods, drying tips, and signs that indicate it's time to replace them?"
      ],
      "total_visits": 562224,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 89.534
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.253
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3.339
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.413,
      "pages_per_visit": 4.419,
      "avg_visit_duration_seconds": 158
    },
    "global_rank": 300,
    "mail_visits": 1925581,
    "country_rank": 163,
    "top_keywords": [
      {
        "cpc": 0.36,
        "name": "nike",
        "volume": 3575060,
        "estimated_value": 5437420
      },
      {
        "cpc": 0.26,
        "name": "나이키",
        "volume": 92020,
        "estimated_value": 211130
      },
      {
        "cpc": 0.43,
        "name": "nike usa",
        "volume": 70730,
        "estimated_value": 198510
      },
      {
        "cpc": 0.48,
        "name": "nike mind 001",
        "volume": 128340,
        "estimated_value": 179190
      },
      {
        "cpc": 0.4,
        "name": "snkrs",
        "volume": 96180,
        "estimated_value": 157440
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 5,
    "direct_visits": 31602182,
    "search_visits": 54482616,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 5776743,
    "top_countries": {
      "CA": 0.035,
      "FR": 0.038,
      "GB": 0.053,
      "KR": 0.038,
      "US": 0.409
    },
    "website_title": "Nike. Just Do It",
    "brand_strength": "moderate",
    "change_3mo_pct": 3.5,
    "change_mom_pct": -3.2,
    "referral_visits": 3851162,
    "traffic_sources": {
      "mail": 0.017,
      "paid": 0,
      "direct": 0.279,
      "search": 0.481,
      "social": 0.051,
      "referral": 0.034
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~562,224 visits). Top: chatgpt.com (90%), gemini.google.com (5%), perplexity.ai (3%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "Nike delivers innovative products, experiences and services to inspire athletes.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 70,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 28% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 70: Engagement 68/100 (25%), Volume 100/100 (20%), Brand 56/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 5% of total visits (~5,776,743 visits).",
    "engagement_quality_score": 68,
    "geo_concentration_detail": "Moderately concentrated traffic: US (41%), GB (5%), KR (4%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~3,851,162 visits).",
    "search_dependency_detail": "Moderate search dependency at 48% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (68/100) with 41% bounce rate, 4.4 pages per visit, and 158-second average duration."
  }
}

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