nike.com received 113M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.5% (~562,224 visits). Top: chatgpt.com (90%), gemini.google.com (5%), perplexity.ai (3%), claude.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 113,269,471
- Month over month
- -3.2%
- 3-month change
- +3.5%
- Global rank
- 300
- Top country
- US (41%)
- Trend
- Fluctuating
More from Nike
- EarningsBenzinga Bulls and Bears: Alphabet, Micron, NikeEarnings
- LayoffIs Nike struggling? Weak sales, layoffs raise questions for 'Just Do It' brandLayoff
- LaunchNike Sinks 8% as Weak Outlook and Layoffs Follow Revenue Miss; Lululemon and On Holding Remain FlatLaunch
- Partnership endedNike cutting more jobs as turnaround struggles continuePartnership ended
- 10-QNike's cash flow impacted by rising inventories, contributing to an $846M drain on cash from operations.10-Q
- In developmentNike Announces Layoffs, Operating Changes as Q1 Sales Fall FurtherIn development
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The full record
From the Signal API recordNumbers
- Country rank
- 163
- Category rank
- 5
- Change, 3 months
- +3.5%
- Change, month over month
- -3.2%
- Digital health score
- 70
Details
- Measured month
- Jun 2026
- Category
- lifestyle/fashion_and_apparel
- Mail visits
- 1,925,581
- Traffic band
- Dominant
- Direct visits
- 31,602,182
- Search visits
- 54,482,616
- Small website
- No
- Snapshot date
- Jun 1, 2026
- Social visits
- 5,776,743
- Website title
- Nike. Just Do It
- Brand strength
- Moderate
- Referral visits
- 3,851,162
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.5% (~562,224 visits). Top: chatgpt.com (90%), gemini.google.com (5%), perplexity.ai (3%), claude.ai (0%).
- Geo concentration
- Moderately concentrated
- Referral strength
- Weak
- Consecutive months
- 1
- Brand keyword ratio
- 3/5
- Website description
- Nike delivers innovative products, experiences and services to inspire athletes.
- Country rank country
- US
- Digital health label
- Good
- Brand strength detail
- Moderate brand recognition with 28% direct traffic. Brand keyword ratio: 3/5.
- Digital health detail
- Score 70: Engagement 68/100 (25%), Volume 100/100 (20%), Brand 56/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).
- Social traffic detail
- Moderate social traffic at 5% of total visits (~5,776,743 visits).
Extraction
- Detected
- Jul 16, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/a0d85a14-ffd0-47c4-8e16-9c93ee799cf0 returns this record as JSON. POST /v1/companies/enrich returns every signal for nike.com.
{
"signal_id": "a0d85a14-ffd0-47c4-8e16-9c93ee799cf0",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-07-16T05:48:10.513+00:00",
"company": {
"name": "Nike",
"domain": "nike.com"
},
"data": {
"trend": "fluctuating",
"summary": "nike.com received 113M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-04-01": 109416925,
"2026-05-01": 117007744,
"2026-06-01": 113269471
},
"category": "lifestyle/fashion_and_apparel",
"relevance": 12.8,
"ai_traffic": {
"top_prompts": [
"What are the key differences between lightweight running shoes designed for speed and cushioned running shoes built for long-distance comfort, and how should I choose between them based on my weekly mileage and running goals?",
"Can you recommend training shoes for someone with a neutral gait who runs on mixed surfaces (road and light trail) and experiences occasional knee discomfort, including features to prioritize and what to avoid?",
"How should I care for and maintain performance athletic shoes to extend their lifespan, including cleaning methods, drying tips, and signs that indicate it's time to replace them?"
],
"total_visits": 562224,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 89.534
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 5.253
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 3.339
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.005
},
"engagement": {
"bounce_rate": 0.413,
"pages_per_visit": 4.419,
"avg_visit_duration_seconds": 158
},
"global_rank": 300,
"mail_visits": 1925581,
"country_rank": 163,
"top_keywords": [
{
"cpc": 0.36,
"name": "nike",
"volume": 3575060,
"estimated_value": 5437420
},
{
"cpc": 0.26,
"name": "나이키",
"volume": 92020,
"estimated_value": 211130
},
{
"cpc": 0.43,
"name": "nike usa",
"volume": 70730,
"estimated_value": 198510
},
{
"cpc": 0.48,
"name": "nike mind 001",
"volume": 128340,
"estimated_value": 179190
},
{
"cpc": 0.4,
"name": "snkrs",
"volume": 96180,
"estimated_value": 157440
}
],
"traffic_band": "dominant",
"category_rank": 5,
"direct_visits": 31602182,
"search_visits": 54482616,
"small_website": false,
"snapshot_date": "2026-06-01T00:00:00+00:00",
"social_visits": 5776743,
"top_countries": {
"CA": 0.035,
"FR": 0.038,
"GB": 0.053,
"KR": 0.038,
"US": 0.409
},
"website_title": "Nike. Just Do It",
"brand_strength": "moderate",
"change_3mo_pct": 3.5,
"change_mom_pct": -3.2,
"referral_visits": 3851162,
"traffic_sources": {
"mail": 0.017,
"paid": 0,
"direct": 0.279,
"search": 0.481,
"social": 0.051,
"referral": 0.034
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.5% (~562,224 visits). Top: chatgpt.com (90%), gemini.google.com (5%), perplexity.ai (3%), claude.ai (0%).",
"geo_concentration": "moderately_concentrated",
"referral_strength": "weak",
"search_dependency": "moderate",
"consecutive_months": 1,
"engagement_quality": "moderate",
"brand_keyword_ratio": "3/5",
"website_description": "Nike delivers innovative products, experiences and services to inspire athletes.",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 70,
"social_traffic_level": "moderate",
"brand_strength_detail": "Moderate brand recognition with 28% direct traffic. Brand keyword ratio: 3/5.",
"digital_health_detail": "Score 70: Engagement 68/100 (25%), Volume 100/100 (20%), Brand 56/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 5% of total visits (~5,776,743 visits).",
"engagement_quality_score": 68,
"geo_concentration_detail": "Moderately concentrated traffic: US (41%), GB (5%), KR (4%).",
"referral_strength_detail": "Weak referral strength at 3% of traffic (~3,851,162 visits).",
"search_dependency_detail": "Moderate search dependency at 48% of total traffic.",
"engagement_quality_detail": "Moderate engagement (68/100) with 41% bounce rate, 4.4 pages per visit, and 158-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/a0d85a14-ffd0-47c4-8e16-9c93ee799cf0 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"nike.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.