nike.com traffic surged 13% to 128M monthly visits.

{
  "signal_id": "2744a7ea-000e-439a-82a8-a9d5e9442f2f",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-08-13T11:51:17.282+00:00",
  "company": {
    "name": "Nike",
    "domain": "nike.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "nike.com traffic surged 13% to 128M monthly visits.",
    "traffic": {
      "2026-05-01": 117007744,
      "2026-06-01": 113269471,
      "2026-07-01": 127981046
    },
    "category": "lifestyle/fashion_and_apparel",
    "relevance": 52,
    "ai_traffic": {
      "top_prompts": [
        "How do I choose the right running shoes for different foot types and gait patterns to reduce injury risk?",
        "Which performance features should I compare when deciding between lightweight training shoes and cushioned running shoes for daily workouts?",
        "Can you recommend durable, breathable athletic shoes suitable for outdoor training in wet conditions and explain what materials to look for?"
      ],
      "total_visits": 665625,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 91.238
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 6.287
        },
        {
          "name": "grok.com",
          "rank": 3,
          "share": 0.977
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "perplexity.ai",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.404,
      "pages_per_visit": 4.658,
      "avg_visit_duration_seconds": 169
    },
    "global_rank": 272,
    "mail_visits": 2047697,
    "country_rank": 138,
    "top_keywords": [
      {
        "cpc": 0.36,
        "name": "nike",
        "volume": 3622230,
        "estimated_value": 5112960
      },
      {
        "cpc": 0.46,
        "name": "nike usa",
        "volume": 83820,
        "estimated_value": 230990
      },
      {
        "cpc": 0.57,
        "name": "나이키",
        "volume": 100020,
        "estimated_value": 228890
      },
      {
        "cpc": 0.52,
        "name": "nike vomero plus",
        "volume": 174670,
        "estimated_value": 187190
      },
      {
        "cpc": 0.34,
        "name": "nike canada",
        "volume": 43460,
        "estimated_value": 170600
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 6,
    "direct_visits": 36346617,
    "search_visits": 60023111,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 7038958,
    "top_countries": {
      "CA": 0.037,
      "GB": 0.046,
      "KR": 0.04,
      "MX": 0.035,
      "US": 0.445
    },
    "website_title": "Nike. Just Do It",
    "brand_strength": "moderate",
    "change_3mo_pct": 9.4,
    "change_mom_pct": 13,
    "referral_visits": 4479337,
    "traffic_sources": {
      "mail": 0.016,
      "paid": 0,
      "direct": 0.284,
      "search": 0.469,
      "social": 0.055,
      "referral": 0.035
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~665,625 visits). Top: chatgpt.com (91%), gemini.google.com (6%), grok.com (1%), claude.ai (0%), perplexity.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "Nike delivers innovative products, experiences and services to inspire athletes.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 28% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 71: Engagement 71/100 (25%), Volume 100/100 (20%), Brand 57/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~7,038,958 visits).",
    "engagement_quality_score": 71,
    "geo_concentration_detail": "Moderately concentrated traffic: US (45%), GB (5%), KR (4%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~4,479,337 visits).",
    "search_dependency_detail": "Moderate search dependency at 47% of total traffic.",
    "engagement_quality_detail": "High engagement (71/100) with 40% bounce rate, 4.7 pages per visit, and 169-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/2744a7ea-000e-439a-82a8-a9d5e9442f2f \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"nike.com","limit":20}'