EXCLUSIVE: Nordstrom Names a VP, Fashion Director
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Nordstrom Inc. has selected Brooke Bobb, a fashion journalist and editor, as its next vice president and fashion director, WWD has learned. Bobb will cover all fashion categories and report to Jamie Nordstrom, chief merchandising officer. More from WWD Toy Story: Nordstrom Partners With FAO Schwarz Women Who Rock: Nordstrom Exec Anna Kaplan on the Importance of Staying Curious Adidas Takes Over 35 Nordstrom Stores in Major World Cup Moment "In this role, Bobb will champion Nordstrom's fashion direction, bringing a sharp editorial vision to inspire customers and reinforce Nordstrom's position as one of the world's leading fashion retailers," the Seattle-based retailer indicated in a statement. Among her responsibilities, Bobb will work "across the organization to set seasonal fashion direction, bringing product inspiration to life across stores, online, and in marketing. Bobb will work alongside merchant leaders, partnering with brands, attending global fashion weeks, supporting key industry moments, and customer events. She will also serve as a fashion and trend media spokesperson on behalf of the company," the retailer said. "Brooke has a strong combination of editorial credibility and commercial instinct," Jamie Nordstrom said in a statement. "She understands how people discover and engage with style today, and how to translate that into something meaningful for our...
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