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Nordstrom NYC is getting into the U.S. Open spirit. It has launched Polo Ralph Lauren at The Corner, a limited-time pop-up shop that brings the spirit of Polo Ralph Lauren to life through an immersive retail experience. The six-week installation, which runs through Sept. 20, features Polo Ralph Lauren's latest U.S. Open Collection alongside a curated assortment of signature Polo Ralph Lauren pieces for men, women, children and home. Guests can also participate in a "Create-Your-Own" personalization experience, customizing select apparel and accessories through custom printing embroidery or debossing, making each piece unique. Throughout the installation, a series of special events will be hosted in the space, including celebratory cocktails, product styling sessions and personalization animations. Emily Crandall, executive vice president and general manager of women's and men's apparel at Nordstrom, told WWD: "This partnership reinforces Nordstrom's role as a destination where customers can experience the best of fashion, culture and community in a fresh, immersive way. The Corner has become a signature part of our NYC flagship, and bringing Polo Ralph Lauren into that space, especially with a dedicated U.S. Open shop, lets us celebrate one of America's most iconic brands during a relevant cultural moment while giving customers a reason to discover something new when they...
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