The homepage removed the extensive “Who We Serve” and “What We Do About Us” navigation and replaced it with a shorter “Your Most Trusted Financial Advisor” message.

{
  "signal_id": "33f0b4b7-c1fe-54ca-88a6-b5a9f04d195a",
  "signal_type": "website-intelligence",
  "signal_subtype": "operationalChange",
  "detected_at": "2026-08-17T00:00:00+00:00",
  "company": {
    "name": "Northern Trust",
    "domain": "northerntrust.com"
  },
  "data": {
    "summary": "The homepage removed the extensive “Who We Serve” and “What We Do About Us” navigation and replaced it with a shorter “Your Most Trusted Financial Advisor” message.",
    "evidence": "Removed links and text included “Who We Serve,” “What We Do About Us,” and “Contact Us,” while the replacement text begins “YOUR MOST TRUSTED FINANCIAL ADVISOR.”",
    "relevance": 0.73,
    "source_url": "https://www.northerntrust.com/",
    "impact_rationale": "This indicates a homepage information-architecture or messaging simplification that may reduce visibility into service breadth and firm capabilities, although the diff does not establish that the underlying offering was discontinued."
  }
}

curl https://signals.autobound.ai/v1/signals/33f0b4b7-c1fe-54ca-88a6-b5a9f04d195a \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"northerntrust.com","limit":20}'