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OktaTraffic snapshot

okta.com received 172M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.7% (~1,157,883 visits). Top: copilot.microsoft.com (42%), claude.ai (25%), chatgpt.com (21%), perplexity.ai (0%), gemini.google.com (0%), grok.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
171,602,043
Month over month
+4.5%
3-month change
+3.3%
Global rank
291
Top country
US (68%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
109
Category rank
5
Change, 3 months
+3.3%
Change, month over month
+4.5%
Digital health score
70

Details

Measured month
Jul 2026
Category
computers_electronics_and_technology/computers_electronics_and_technology
Mail visits
8,236,898
Traffic band
Dominant
Direct visits
59,031,103
Search visits
4,976,459
Small website
No
Snapshot date
Jul 1, 2026
Social visits
5,834,469
Website title
Overcoming identity sprawl in the public sector | Okta
Brand strength
Moderate
Referral visits
89,233,062
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.7% (~1,157,883 visits). Top: copilot.microsoft.com (42%), claude.ai (25%), chatgpt.com (21%), perplexity.ai (0%), gemini.google.com (0%), grok.com (0%).
Geo concentration
Highly concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
4/5
Website description
Discover how a modern, identity-first security strategy eliminates credential sprawl and blind spots to protect fragmented public sector infrastructure.
Country rank country
US
Digital health label
Good
Social traffic level
Low

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/36a124c3-37da-46cc-b275-012566e67a03 returns this record as JSON. POST /v1/companies/enrich returns every signal for okta.com.

{
  "signal_id": "36a124c3-37da-46cc-b275-012566e67a03",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:54:36.448+00:00",
  "company": {
    "name": "Okta",
    "domain": "okta.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "okta.com received 172M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 166052383,
      "2026-06-01": 164280552,
      "2026-07-01": 171602043
    },
    "category": "computers_electronics_and_technology/computers_electronics_and_technology",
    "relevance": 17.8,
    "ai_traffic": {
      "total_visits": 1157883,
      "top_platforms": [
        {
          "name": "copilot.microsoft.com",
          "rank": 1,
          "share": 42.257
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 25.196
        },
        {
          "name": "chatgpt.com",
          "rank": 3,
          "share": 21.359
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "gemini.google.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 6,
          "share": 0
        }
      ],
      "traffic_share": 0.007
    },
    "engagement": {
      "bounce_rate": 0.307,
      "pages_per_visit": 3.429,
      "avg_visit_duration_seconds": 229
    },
    "global_rank": 291,
    "mail_visits": 8236898,
    "country_rank": 109,
    "top_keywords": [
      {
        "cpc": 1.2,
        "name": "okta",
        "volume": 293910,
        "estimated_value": 204800
      },
      {
        "cpc": 3.95,
        "name": "okta login",
        "volume": 67250,
        "estimated_value": 112660
      },
      {
        "cpc": 2.03,
        "name": "okta verify",
        "volume": 37830,
        "estimated_value": 24830
      },
      {
        "cpc": 0.41,
        "name": "nubank",
        "volume": 331170,
        "estimated_value": 18170
      },
      {
        "cpc": 1.29,
        "name": "okta flex",
        "volume": 8680,
        "estimated_value": 11050
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 5,
    "direct_visits": 59031103,
    "search_visits": 4976459,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 5834469,
    "top_countries": {
      "AU": 0.041,
      "CA": 0.031,
      "IN": 0.043,
      "JP": 0.044,
      "US": 0.682
    },
    "website_title": "Overcoming identity sprawl in the public sector | Okta",
    "brand_strength": "moderate",
    "change_3mo_pct": 3.3,
    "change_mom_pct": 4.5,
    "referral_visits": 89233062,
    "traffic_sources": {
      "mail": 0.048,
      "paid": 0,
      "direct": 0.344,
      "search": 0.029,
      "social": 0.034,
      "referral": 0.52
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.7% (~1,157,883 visits). Top: copilot.microsoft.com (42%), claude.ai (25%), chatgpt.com (21%), perplexity.ai (0%), gemini.google.com (0%), grok.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "Discover how a modern, identity-first security strategy eliminates credential sprawl and blind spots to protect fragmented public sector infrastructure.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 70,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 34% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 70: Engagement 73/100 (25%), Volume 100/100 (20%), Brand 69/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~5,834,469 visits).",
    "engagement_quality_score": 73,
    "geo_concentration_detail": "Highly concentrated traffic: US (68%), JP (4%), IN (4%).",
    "referral_strength_detail": "Strong referral strength at 52% of traffic (~89,233,062 visits).",
    "search_dependency_detail": "Low search dependency at 3% of total traffic.",
    "engagement_quality_detail": "High engagement (73/100) with 31% bounce rate, 3.4 pages per visit, and 229-second average duration."
  }
}

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