Omnicom launches Acxiom Fan Graph sports data platform

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  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-07-06T13:28:39+00:00",
  "company": {
    "name": "Omnicom",
    "domain": "omnicomgroup.com"
  },
  "data": {
    "url": "https://www.sgieurope.com/brands/omnicom-launches-acxiom-fan-graph-sports-data-platform/122038.article",
    "title": "Omnicom launches Acxiom Fan Graph sports data platform - Sporting Goods Intelligence Europe",
    "excerpt": "Omnicom has introduced Acxiom Fan Graph , a sports marketing intelligence platform that pulls fan data from media, commerce, attendance, ticketing and loyalty programs into a single identity linked view. The tool is built on Acxiom’s Real ID technology and is available through Omni , Omnicom’s agentic marketing platform. The launch addresses a well known problem for brands investing in sports: fan intelligence is scattered across streaming, social, fantasy sports, ticketing, retail and loyalty systems, pushing marketers to fall back on reach and impression counts instead of evidence of how fandom converts into purchases or long term value. Omnicom’s value promise: Fan Graph links identity, behavior and commercial outcomes across 260 million US consumers and 2.6 billion consumers globally, using privacy compliant profiles rather than raw tracking data. Acxiom Fan Graph is designed to feed several stages of the marketing budget cycle at once: audience planning, creative development, media buying, commerce activation, sponsorship strategy, athlete partnership decisions and post campaign measurement. Omnicom manages $9.9 billion in sponsorship influence, oversees roughly one-third of sports media spending globally and maintains more than 500 partnerships across leagues and platforms. That existing footprint is what allows Fan Graph to function less as a standalone data product and...",
    "product": "Acxiom Fan Graph",
    "summary": "Omnicom has launched Acxiom Fan Graph, a sports marketing intelligence platform that consolidates fan data from various sources into a single view.",
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    "image_url": "https://d1f00kj7ad54bu.cloudfront.net/Pictures/1024x536/1/1/2/60112_fansinstadium_879696.jpg",
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    "published_at": "2026-07-06T13:28:39Z",
    "article_sentence": "Omnicom has introduced Acxiom Fan Graph , a sports marketing intelligence platform that pulls fan data from media, commerce, attendance, ticketing and loyalty programs into a single identity linked view.",
    "related_company_name": "Acxiom",
    "related_company_domain": "acxiom.com"
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