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OmnicomTraffic decline

omnicomgroup.com traffic declined 28% to 138K monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
137,842
Month over month
-28.4%
3-month change
-10.1%
Global rank
265,739
Top country
US (72%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Change, 3 months
-10.1%
Change, month over month
-28.4%
Digital health score
68

Details

Measured month
Feb 2026
Category
business_and_consumer_services/marketing_and_advertising
Mail visits
484
Traffic band
Developing
Direct visits
336,302
Search visits
115,165
Snapshot date
Feb 1, 2026
Social visits
4,355
Brand strength
Strong
Referral visits
25,646
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 70% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 68: Engagement 86/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 1% of total visits (~4,355 visits).
Engagement quality score
86
Geo concentration detail
Highly concentrated traffic: US (72%), GB (9%), ES (6%).

Extraction

Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/b77ef61a-bbd2-4c75-869b-6528151533c6 returns this record as JSON. POST /v1/companies/enrich returns every signal for omnicomgroup.com.

{
  "signal_id": "b77ef61a-bbd2-4c75-869b-6528151533c6",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-03-25T13:01:32.524+00:00",
  "company": {
    "name": "Omnicom",
    "domain": "omnicomgroup.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "omnicomgroup.com traffic declined 28% to 138K monthly visits.",
    "traffic": {
      "2025-12-01": 153402,
      "2026-01-01": 192644,
      "2026-02-01": 137842
    },
    "category": "business_and_consumer_services/marketing_and_advertising",
    "relevance": 60,
    "engagement": {
      "bounce_rate": 0.381,
      "pages_per_visit": 4.555,
      "avg_visit_duration_seconds": 328
    },
    "global_rank": 265739,
    "mail_visits": 484,
    "traffic_band": "developing",
    "direct_visits": 336302,
    "search_visits": 115165,
    "snapshot_date": "2026-02-01",
    "social_visits": 4355,
    "top_countries": {
      "DE": 0.048,
      "ES": 0.058,
      "GB": 0.094,
      "IN": 0.044,
      "US": 0.721
    },
    "brand_strength": "strong",
    "change_3mo_pct": -10.1,
    "change_mom_pct": -28.4,
    "referral_visits": 25646,
    "traffic_sources": {
      "mail": 0.001,
      "paid": 0.004,
      "direct": 0.695,
      "search": 0.238,
      "social": 0.009,
      "referral": 0.053
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 70% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 68: Engagement 86/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~4,355 visits).",
    "engagement_quality_score": 86,
    "geo_concentration_detail": "Highly concentrated traffic: US (72%), GB (9%), ES (6%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~25,646 visits).",
    "search_dependency_detail": "Low search dependency at 24% of total traffic.",
    "engagement_quality_detail": "High engagement (86/100) with 38% bounce rate, 4.6 pages per visit, and 328-second average duration."
  }
}

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